Study: Local Advertisers Find More Cost-Per-Call Value with YP Local Ad Network
August 2, 2012 | Contributed by: Stephanie Hobbs
Small businesses in the U.S. can more cost effectively generate calls through an ad on the YP Local Ad Network compared to Google AdWords, according to a new study of the local online ad buys of 62 small businesses across the country by independent research firm Altman Vilandrie & Company.
The study showed that local businesses spend nearly twice as much in advertising dollars to generate one call through Google AdWords than YP’s network: Google AdWords ads maintain an average cost-per-call of $88 while YP ads have an average cost-per-call of $46. Additionally, of the 56 small businesses receiving calls from both YP and Google ads, 77% realized better value (lower cost-per call) from YP ads.
“While there are a variety of other factors that small businesses need to consider before developing a local advertising strategy, the study shows a clear potential for better value by including YP ads in an overall campaign,” said Altman Vilandrie & Company Director Jonathan Hurd.
For more information and to read the full study, visit www.altmanvilandrie.com/local-ad-study.
One Response to “Study: Local Advertisers Find More Cost-Per-Call Value with YP Local Ad Network”
Sorry. No data so far.