Study: 2X More Brand Interactions on Mobile Than Anywhere Else
February 7, 2018 | Contributed by: Courtney Dobson
In an era of progressive technological advancement, consumers are reaching for their mobile devices more than ever before. Consumers now rely on being able to navigate, research and purchase goods and services in real-time, from their smartphones.
According to a recent Google report, two times more brand experiences happen on mobile than anywhere else, including TV, in-store, etc. Additionally, interactions with brands described as “helpful” are 1.5 times as likely to lead consumers to both purchase from and recommend that brand, compared to interactions they don’t find helpful.
As mobile interactions increase, so do consumer expectations for these brand experiences. For marketers, that means making the most of the mobile touch-points with mobile-optimized pages that enable and/or facilitate purchases. Additionally, the data generated from these mobile interactions can be used to better understand the consumer experience and develop innovative brand experiences accordingly.