Study: 92% of Consumers* Travel 15 Minutes or Less to Make Purchases

“Roughly 80% of U.S. disposable income is spent within 10 to 20 miles of home.” It’s a stat that has been casually thrown around for years. At one point in 2012 I tried track to trace it back to the source but was unsuccessful. It turns out, though logical, it’s entirely apocryphal: [M]y guess is that … Continue reading Study: 92% of Consumers* Travel 15 Minutes or Less to Make Purchases