Study: 82% of Mobile Shoppers have Conducted ‘Near Me’ Searches

Today, the “near me” qualifier is regularly used when conducting online searches for local businesses and search engines can interpret local intent without it too. On smartphones, consumers enable GPS and location services to remain “on” while browsing, making SERPs more locally relevant. All of this has eliminated the need to insert a specific location when looking for nearby products or services.

To put a number to this “near me” trend, according to a recent study from Uberall of over 1,000 smartphone users across the US, 82% of mobile shoppers have done “near me” searches. The study also revealed the most common categories for these searches were food (84%), entertainment (56%), banking (50%), apparel (41%) and personal care (38%).

Consumer’s increased usage of “near me” shows their intent to act immediately following a mobile search. In fact, another study found that 76% of local mobile searches for something nearby result in a same-day in-store visit. SEO and paid search strategies both must consider the “near me” keyword qualifier to reach these searchers.

The data comes from an Uberall 2018 study of over 1,000 smartphone users across the US. To access the graphic above, click here.

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