Start Getting Your Business Ready Now for Apple Maps, Google+ Local
June 26, 2012 | Contributed by: Stephanie Hobbs
In our monthly Local Search column on Search Engine Land, I discuss the intensifying battle for control of the local search space, as evidenced by the announcements of Apple’s new Maps feature and Google+ Local.
As we know, these announcements have sparked great interest: not only in what the moves mean for the industry, the companies themselves and the consumers who use these offerings everyday, but also in how they will impact local businesses that increasingly count on these tools to drive visibility and ultimately sales.
While many questions remain about how these developments will play out, I outline some key takeaways and next steps that local businesses should explore so that they’re prepared for the new realities presented by these changes.