SoMoConf: Three Winning Social and/or Mobile Strategies
August 21, 2014 | Contributed by: Joe Morsello
In advance of SoMoConf, we conducted a contest across all local media platforms to intentify the top three case studies for making money with social and/or mobile. Here are highlights from the three winners:
Local Entertainment Content App Creator saambaa
saambaa started out as an app that made it easy to create plans on the go with friends and, within 4 months, Apple selected them onto the front page of app store but the company. However, they abandoned the saambaa app and began focusing on partnering with local media providers to organize and share local entertainment content.
Currently, saambaa has 30+ media partners and is growing fast. One case study comes from work with the San Antonio Express-News where they created a white labeled local entertainment app called playSA. By selling in-screen display ads, native ads, push notifications, deals and offers and other ad solutions, the company was able to get $58K in ad commitments pre-launch, with no development costs, and the newspaper is on track to hit $20K per month in gross revenue from the solutions.
Mobile Mall App Samy
With shopping in the physical world still making up 90% of commerce, Kent Kirschner, EVP operations at Mobile Bits, talked about his organization’s mobile app called Samy. Samy is the first ever mobile mall and one that follows the shopper everywhere they go. Store owners manage the experience and it takes just a few minutes to plug in content, update inventory and is very simple to use.
The case study Kent shared was a campaign with McDonald’s in Europe. The campaign resulted in 10x conversion rates that were higher than any other digital channel and a conversion rate of 26%. What is most compelling about the program is that 62% of all of these offers are being redeemed through the application.
Local Jewelers Social Media Contest Management
Jason Holmes, GM, Advocate Digital Media, talked about their work with Victoria, Texas-based Regal Jewelers in helping them increase their social footprint via a Valentine’s Day social media contest. The business is a family owned mall jewelry store that is competing with national chains.
The prize for the contest was a two night stay in a hotel, dinner for two and gift card. As a result of promoting the contest via the business’s Facebook page and a local newspaper, the campaign resulted in 1.45K entries, 509 likes, 324 shares, 2.65K site visits and the advertiser is currently running another contest today.
Tags: 2014 SoMoConf, Borrell Associates, Local Media Association, Local Search Association, mobile marketing, social + mobile, Social + Mobile: Show Me the Money!, social media, social media marketing, SoMoConf
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