SoMoConf Speaker Spotlight: Shannon Kinney, Founder, Dream Local Digital
July 22, 2014 | Contributed by: Joe Morsello
Today’s Social + Mobile: Show Me the Money! speaker spotlight features Shannon Kinney, founder and client success officer at Dream Local Digital, a digital marketing agency that has worked with thousands of small businesses across North America. She and her team specialize in offering online marketing assistance such as websites, email marketing, social media marketing, SEO, SEM and more.
Shannon has over 15 years of experience in the development of successful Internet products, sales and marketing strategies and has worked on the teams developing successful Internet brands such as cars.com, careerbuilder.com, and over 60 online media properties for newspapers all over the U.S. and Canada. Prior to that, she spent over 10 years in media sales and sales management in Maine.
We asked Shannon a few questions about her upcoming SoMoConf session, and here is what she had to say:
What are the key topics you’ll discuss during your session?
We will review top takeaways from the LMIA report and expand to cover some of the latest case studies on companies leveraging social media to build brand awareness, reach and serve customers, develop relationships and audience.
What about your session are you most excited about?
Sharing some of the great tips and best practices that we leverage every day in our work with online marketing, and making sure that every attendee leaves with ideas they can implement themselves!
Why is it important that attendees not miss your session?
Social media is one of the most powerful tools to engage your community, promote your content and your advertising products and this session will provide several tips on how to make the most out of your time invested!
What is your favorite social media platform to use?
I personally favor Twitter and Instagram as communication platforms, LinkedIn for business communication, and love Facebook for its broad reach and application. I also spend a lot of time with Pinterest and Snapchat!
Tags: Borrell Associates, Dream Local Digital, email marketing, Local Media Association, Local Search, Local Search Association, online marketing, SEM, SEO, Shannon Kinney, small and medium-sized business, SMB, social + mobile, Social + Mobile: Show Me the Money!, social media, SoMoConf, websites