SoMoConf Speaker Spotlight: Rick Bastian, Premium Digital Services Manager, Dex Media
August 7, 2014 | Contributed by: Joe Morsello
Today we caught up with Rick Bastian, premium digital services manager at Dex Media, to learn more about his upcoming panel at the Social + Mobile: Show Me the Money! conference August 20-21 in Chicago.
Rick has been with Dex Media for over nine years and held positions such as sales consultant, sales manager and Internet training manager. In his current role, he acts as the subject matter expert for SEO, SEM, social, mobile, and web development.
Here is what he had to say about his session appropriately titled, “Show Me the Money,” which also features Stephen Gibbons of Entercom and Jason Holmes of Advocate Digital Media:
What are the key topics you’ll discuss during your session?
The trends in the social and mobile space today…i.e. the need for responsive design, how to promote your brand through social media and the do’s and don’ts of social posts.
What about your session are you most excited about?
Hearing the thoughts and ideas from the broadcast and newspaper folks that will also be featured on the panel. I’m also excited to hear from the audience members on where they are finding opportunities with social and mobile.
Why is it important that attendees not miss your session?
The need to drive revenue from non-traditional sources is at an all-time high. No other platforms in the digital space are as relevant and important as social and mobile are today.
What is the best part of working at Dex Media?
Working at Dex Media has allowed me the opportunity to work with a wide variety of SMB’s. Also, the size and scale of our business provides us a unique position in the marketplace to have access to leading vendors and technology for our clients.
Tags: Advocate Digital Media, Borrell Associates, Dex Media, Entercom, Local Media Association, Local Search, Local Search Association, mobile media, online marketing, SEM, SEO, SMBs, social + mobile, Social + Mobile: Show Me the Money!, social media, SoMoConf