SoMoConf Speaker Spotlight: Matt Baldwin, Senior Research Analyst, Borrell Associates
July 15, 2014 | Contributed by: Joe Morsello
Now that we are about a month away from Social + Mobile: Show Me the Money!, we are spotlighting some of the great speakers we have lined up for the event. First up we have Matt Baldwin, senior research analyst with Borrell Associates, where he works directly with ad agencies, media companies and business organizations nationwide to develop the deeper target audience insights that drive more effective media applications and creative direction.
Matt has been recognized as Advertising Age magazine Marketer of the Year and has also served as President for NAA’s Research Federation Board of Directors. His techniques and approaches to media and advertising have won over $100 million in new business.
We asked Matt a few questions about his session, and here is what he had to say:
What are the key topics you’ll discuss during your session?
Quantifying market potential, understanding subcategory media share, identifying market-specific healthcare opportunity segments and fitting social and mobile into the right spots.
What about your session are you most excited about?
Sharing the approaches that drive results.
Why is it important that attendees not miss your session?
Healthcare is such a hot overall category, but some subcategories represent more opportunity than others. When clients and prospects see YOU in the know about THEIR business, you are automatically positioned as a more complete and engaged marketing partner.
What is the most fascinating part of your job?
Uncovering new insights, then seeing clients use that knowledge to be more successful.
Tags: Ad Age, ad sales, Borrell Associates, healthcare, Local Media Association, Local Search Association, Market Research, Matt Baldwin, media, media sales, Mobile Advertising, NAA, social + mobile, social media advertising, somo, SoMoConf, SSRS Research & Marketing
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