SoMoConf Speaker Spotlight: Luke Edson, VP of National Markets, YP
August 15, 2014 | Contributed by: Joe Morsello
Today’s Social + Mobile: Show Me the Money! speaker spotlight features Luke Edson, VP of National Markets at YP. Luke drives the development and sales of innovative solutions across YP’s multiple media platforms including search, mobile and display.
Prior to YP, Luke was SVP and GM at Cox Digital Solutions where he managed sales, product, technology, publisher sales, account management and ad operations. In addition, Luke was at AOL for 8 years, most recently in the role of regional sales director, based on New York where he managed a $120M territory that included leading NYC media agencies.
What are the key topics you’ll discuss during your session?
I’ll discuss some of the keys to publisher success and monetization in mobile advertising. We’ll spend time talking about the importance of data and how deriving valuable insights from location based and other data can improve advertiser ROI and increase publisher monetization. I want to really zero in on location, data, and insights as they are essential elements for hitting a homerun in mobile.
What about your session are you most excited about?
I’m excited about the opportunity to discuss how YP’s consumer properties and mobile platforms give us valuable data from which we can develop actionable insights that drive advertiser ROI.
Why is it important that attendees not miss your session?
A recent IDC study ranked YP #3 in mobile revenue and we didn’t get there by accident. I’m going to share how we are finding success and consistently growing mobile revenues – I’m pretty sure those attending the conference will want to hear that story.
What is the best part of working at YP?
Being a part of YP’s transition from a traditional print yellow pages business to full-spectrum digital and mobile media provider. It’s an exciting time and makes YP a great place to be.
Tags: AOL, Borrell Associates, Cox Digital Solutions, Data, display, IDC, insights, Local Media Association, Local Search, Local Search Association, location, mobile, ROI, search, social + mobile, Social + Mobile: Show Me the Money!, SoMoConf, YP