SoMoConf: Schurz Communications Highlights Data, Case Studies to Show Mobile, Social Opportunities

Sandy Martin, mobile director of Schurz Communications, provided tons of compelling data pieces highlighting the use and importance of mobile and social.

  • 71% of users access Facebook on mobile devices
  • Facebook earned 41% of its ad revenue from mobile ads
  • 56% of U.S. adults own smartphones
  • Internet users spend 93% more time online than they did three years ago
  • 34% of U.S. adults have a tablet
  • 72% of online adults use social networking
  • 40% of cellphone owners use social media on their mobile devices
  • Tablet users are 38% more likely to watch video on the device
  • On average, mobile shoppers spend $329 per purchase on tablets and $250 on mobile
  • 61% of internet users bank online

In addition, she gave insight into the type of posts that tend to be more engaging on Facebook.  Here is her list in order from most successful type of post to the least:

  1. Share image with no link
  2. Ask question with no image or link
  3. Share video uploaded to Facebook
  4. Share link to an external website
  5. Share YouTube Videos

Finally, in order to get some best practices, Sandy shared with the audience her favorite mobile apps and why she liked them.  The apps she suggested everyone to check out include:

  • Yelp
  • Buzz Feed
  • Weather Kitty
  • Starbucks
  • Run Keeper
  • iMovie
  • Zite
  • DropBox
  • Kindle
  • Harvard Business Review

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