SoMoConf: Facebook Explains Importance of Being a ‘Storyteller’ on Social

Matty de Castro, lead for the Midwest CPG industry vertical at Facebook, talked about how Facebook looks at itself as a real-time, personal newspaper that is curated by users.  With that positioning, he talked about the importance in being a good storyteller.

“What is your differentiator?” Matty asked. “That should be your identity on Facebook because that is what customers want to identify you as.”

He also gave six tips for making the most of Facebook for local engagement:

  • Win in messaging
  • Build identity from personal business
  • Give people a reason to care
  • Be a storyteller
  • Design for the news feed
  • Target and amplify to scale

He went on to say that “no one will ever talk about your positioning on Facebook.”  According to Matty, the importance is having the right content, at the right time, targeted to the right audience. Over the years, Facebook has been making a lot of improvements in the sophistication of their ad targeting solutions but advertisers still need to develop the content that will get someone to stop and actually read a sponsored post.

“With the newsfeed, you need to be relevant in the stream of content that is happening each day,” Matty said.

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