Tech Adoption Index: SMB Market Defined by Galaxies, not Ecosystems
February 2, 2018 | Contributed by: Charles Laughlin
The collection of companies offering digital tools to small businesses either directly or via resellers is better described as a collection of galaxies than as an interconnected ecosystem. Such is the conclusion of Lorren Elkins, an executive with the software company Camilyo who is his spare time has amassed an impressive database of companies serving the SMB space.
Elkins presented a peek at this collection earlier this week at Street Fight Summit West in downtown Los Angeles. He said he was motivated to create something that was easier to digest than just another sea of logos stack that creates a vivid impression of how crowded a space is, but says little about how it functions.