SMB Digital Marketing 2012: Social Media Offers ROI with the Right Approach
September 18, 2012 | Contributed by: Stephanie Hobbs
Mike Nabasny, Director of Midwest Sales at Wildfire, closed out the day with an interesting story of a guy, a girl, a ring, a friend and a Social Media hook-up. The story had a happy ending and helped demonstrate what the statistics show – 81% consumers say that friends can influence a purchase.
And he answered that old question, what DO consumers want? – 67% want exclusive offers, 60% want to interact with others and share their purchasing experience and most love games, contests and of course, prizes.
He offered three keys to Social Media ROI success:
- Create compelling offers
- Give people a reason to come back
- Take an integrated approach
His final word on Social Media marketing? The ROI is there!
All in all, it was an intriguing series of presentations. Go to biakelsey.com/smbdigital for more about SMB Digital Marketing and BIA/Kelsey.
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