SMB Digital Marketing 2012: Social Media Offers ROI with the Right Approach

Mike Nabasny, Director of Midwest Sales at Wildfire, closed out the day with an interesting story of a guy, a girl, a ring, a friend and a Social Media hook-up.  The story had a happy ending and helped demonstrate what the statistics show – 81% consumers say that friends can influence a purchase.

And he answered that old question, what DO consumers want? – 67% want exclusive offers, 60% want to interact with others and share their purchasing experience and most love games, contests and of course, prizes.

He offered three keys to Social Media ROI success:

  • Create compelling offers
  • Give people a reason to come back
  • Take an integrated approach

His final word on Social Media marketing?  The ROI is there!

All in all, it was an intriguing series of presentations.  Go to for more about SMB Digital Marketing and BIA/Kelsey.

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