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SMB Digital Marketing 2012: Social Media Offers ROI with the Right Approach

Mike Nabasny, Director of Midwest Sales at Wildfire, closed out the day with an interesting story of a guy, a girl, a ring, a friend and a Social Media hook-up.  The story had a happy ending and helped demonstrate what the statistics show – 81% consumers say that friends can influence a purchase.

And he answered that old question, what DO consumers want? – 67% want exclusive offers, 60% want to interact with others and share their purchasing experience and most love games, contests and of course, prizes.

He offered three keys to Social Media ROI success:

  • Create compelling offers
  • Give people a reason to come back
  • Take an integrated approach

His final word on Social Media marketing?  The ROI is there!

All in all, it was an intriguing series of presentations.  Go to biakelsey.com/smbdigital for more about SMB Digital Marketing and BIA/Kelsey.

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