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SMB Digital Marketing 2012: ‘58% of Small Businesses are Still Struggling with Social’, says Manta

A session entitled ‘Social Media: Focus on Business Models’ was hosted by Jed Williams, who kicked off the session by revisiting LCM 16 and reiterating that SMBs number one objective for Facebook is new customer acquisition.

Pamela Springer, CEO-Manta presented metrics on online networking:

  • 50% of SMBs (with fewer than 9 employees) are networking online and that number is expected to grow to 70% in 2013. The goal of such networking is to acquire new customers.
  • SMBs are using a variety of sites to do so:
    • 19% Facebook
    • 12% LinkedIn
    • 1% Google
  • However, 58% say they are still struggling with Social Media.

“Revolution is being implemented in an Evolutionary way”, Springer explained to attendees.  Manta is helping customers get in the game, find out what works and tie it all together.

From creating profiles for their SMBs, to providing tools and channels, Manta is working alongside their customers to find the right solutions.  And soon they plan to add activity streams and status updates to their mix.

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