A session entitled ‘Social Media: Focus on Business Models’ was hosted by Jed Williams, who kicked off the session by revisiting LCM 16 and reiterating that SMBs number one objective for Facebook is new customer acquisition.
50% of SMBs (with fewer than 9 employees) are networking online and that number is expected to grow to 70% in 2013. The goal of such networking is to acquire new customers.
SMBs are using a variety of sites to do so:
However, 58% say they are still struggling with Social Media.
“Revolution is being implemented in an Evolutionary way”, Springer explained to attendees. Manta is helping customers get in the game, find out what works and tie it all together.
From creating profiles for their SMBs, to providing tools and channels, Manta is working alongside their customers to find the right solutions. And soon they plan to add activity streams and status updates to their mix.
Stephanie Hobbs, an award-winning print and online Yellow Pages executive with broad domestic and international experience, was the Local Search Association’s former vice president of communications.
Based in the Association’s executive office Berkeley Heights, New Jersey, Ms. Hobbs directed the Association’s communications efforts, including industry advertising and public relations initiatives, Web sites and oversees all aspects of its annual conference.
Prior to joining the Local Search Association, formerly the Yellow Pages Association, she served as director of external communications at Verizon Information Services (now SuperMedia) in Dallas, where she handled media and public relations, merger communications and served as company spokesperson.
Before joining Verizon, Ms. Hobbs was director of media relations at Bell Atlantic Directory Services (1997-2000) and manager of corporate communications (1991-1997) before the company merged with GTE to become Verizon. She was a public relations manager at Bell Atlantic/C&P Telephone from 1983 to 1991 and held a variety of management positions with C&P Telephone.
Ms. Hobbs is the winner of more than 60 public relations and advertising industry awards, including the Telly, the MARCOM, the Public Relations Society of America’s Bronze Quill, the International Association of Business Communicators’ Helio and various awards for video production and communications programs.