#CloudSummit: Small Business Perspectives on Cloud-Based Tech

In preparation for last week’s SMB Cloud Adoption Summit in San Francisco, we interviewed a handful of small-businesses owners to ask them about their use of cloud software to run their businesses. The idea was to provide an SMB voice to the event, as well as to bring to life some of the themes uncovered in the LSA’s Tech Adoption Index research, which measures the small-business shift to the cloud to operate their back office.

The interviews touched on small-business operators’ need for time savings and efficiency, the importance of ease of use and affordability, and whether there is a genuine need for a all in one dashboard that would enable SMBs to access all of their apps via a dashboard with a single login. The video also touches on small business frustration with their interactions with media and software sales reps.

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