Simba: Online Ad Sales to Represent 11% of Yellow Pages Spending in 2009

Simba Information published a new report, entitled “Online Yellow Pages Market 2009-2010,” which projects significant increases for Internet Yellow Pages in terms of both spending and its overall share of total YP market revenue.

The report said that Internet Yellow Pages spending will increase 17.4% to $1.83 billion in 2009, accounting for 11.1% of total Yellow Pages market revenue. Simba also predicts that online ad sales will continue to grow in double digits in 2010.

These strong numbers appear to indicate that publishers are serious about transforming their businesses by providing multi-platform strategies for both advertisers and consumers. The numbers are also in line with recent predictions shared on this blog, including those by AOL’s new chief Tim Armstrong, that there are bright days ahead for online YP services.

Internet Yellow Pages, along with social media and mobile platforms, are redefining Yellow Pages from simply print directories to a family of lead generation tools. We’ll continue to share examples of these developments on this blog.

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