SIINDA Conf: 10,000 Americans Will Turn 65 Everyday until 2030

The small and medium-sized business (SMB) market is undergoing a technological and generational shift. From the management of basic business operations (accounting, payments, marketing, etc.) to the way consumers make purchases decisions, digital media and technology has completely transformed commerce.

While online shopping is still only a small fraction of purchases (~10%), the influence of digital media on these purchases has been profound. Meanwhile, software-as-a-service (SaaS) tools and technology are increasingly being adopted, saving time and improving SMB efficiency. To some degree digital skill sets and proficiency correspond to demographics.

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