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Search Starts Here: Webinar Preview with AXIOM CEO and Founder Bob Nicols on February 23

In advance of our 2012 annual conference Search Starts Here in April, I’m pleased to announce a Local Search Association free webinar preview this Thursday, February 23 at 2:00 p.m. EST featuring Bob Nicols, CEO and founder of AXIOM Sales Force Development. Bob’s topic: Sales Transformation: Improving Business Results by Changing Your Sales DNA.

Today’s economic uncertainty, the proliferation of technology, increased competition, lower margins, more informed buyers and increased market pressure for sales growth have forced business management to rethink the way they sell their products and services. “Sales transformation” has become the catch phrase for many C-level executives in the race to find solutions to questions about sales and earnings growth, positioning and differentiation; even survival.

In order to gain market share and protect and grow existing customer relationships, organizations must shift perceptions among their prospects and customers. They must move from being perceived as a “qualified vendor” or “sales rep” to being viewed as a “trusted advisor” and “partner.”

While there is plenty of evidence indicating that sales transformation is a necessity, the leap from sales rep to partner can feel daunting. Where do you begin?  If you are among the majority of organizations searching for ways to reach the highest levels of performance by transforming your relationships with your customers, what elements of your sales efforts do you focus on first?

Bob will share some of AXIOM’s best practices and insights developed from more than 20 years of dedication to sales force development and to improving the sales experience for the buyer no matter the size of the sale.

Join us February 23rd at 2:00 p.m. EST. Click here to register now!

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