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‘Search Starts Here’: 2011 Industry Excellence Awards Announced

Yesterday evening, we kicked off our annual conference, “Search Starts Here,” in Boca Raton with the Local Search Association’s highly anticipated Industry Excellence Awards to recognize local search publishers, marketers and suppliers for outstanding achievements in the local advertising business.

I was particularly impressed with this year’s lineup of winners who demonstrated great leadership through innovative programs that delivered strong and measureable results for their local business customers. Through initiatives ranging from mobile sponsorship placements to call tracking programs and CSR partnerships, these colleagues and peers took our industry to the next level of success. We were honored to award each of them for positively advancing, expanding and evolving the local search space in ways that benefit both our industry and its clients.

2011 Industry Excellence Award winners include:

  • Local Search Association National Marketing Division 2011 Publisher Partnership Award – Ogden Directories: Multi-market, multi-media advertising campaign that promoted print, online and mobile Yellow Pages offerings
  • Local Search Association National Marketing Division 2011 Publisher Partnership Award Yellowbook: Initiative that helped advertisers complement print Yellow Pages campaigns with successful online programs
  • Mobile Platform or New App Gold Award Winner – Yellow Pages Group: YPG Mobile Sponsored Placement – YP.ca Local Search Placement Product
  • Mobile Platform or New App Gold Award Winner – KDA Group: National and Local Mobile Campaign to Complement DIRECTV’s Print and Internet Yellow Pages Brand
  • Mobile Platform or New App Gold Award Winner – Telmetrics: Telmetrics m.Call: Mobile Call Tracking 2.0
  • Search Marketing Value Story Gold Award Winner – Dex One: Dex Guaranteed Actions Program
  • Search Marketing Value Story Gold Award Winner – Wahlstrom Group: The Home Depot & Wahlstrom Channeling Internet Yellow Pages for Localized Lead Generation
  • Search Marketing Gold Award Winner – SuperMedia: SocialEze
  • Community Service Gold Award Winner – KDA Group: Integrated PSA Campaign on Behalf of VCA Animal Hospitals to Promote Benefits of Pet Adoption
  • Most Innovative Program Gold Award Winner – Yellow Pages Group: MarketProfiler™
  • Supplier of the Year Gold Award Winner – Telmetrics

Please join me in congratulating this year’s winners!

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