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Search Engine Land Gives Companies Tips to Manage Profile on Internet Yellow Pages

I came across this article on Search Engine Land today from product marketing expert Lore Weimann, “Protecting Your Brand On The Online Yellow Pages” advising business owners to review their listings online and take a few steps to ensure they “get the best exposure on local yellow pages search” for their brands.

Weimann’s tips include:

  • Running a search of your top generic terms on the popular yellow page search pages and make note of the results including yellowbook.com, yellowpages.com, and superpages.com.
  • Being sure to advertise on your top terms.
  • Controlling your resellers and/or affiliates so that their advertising efforts, ad copy, and offers, are consistent with your own.

While I agree with this advice, I think it also highlights the need – more than ever – that yellow pages representatives provide informed marketing counsel to their customers.

As an industry, we’ve spent the last year transforming our approach to a more customer-centric consultancy model. Taking that extra half hour to walk through the what’s and why’s of a robust online search program really helps our customers achieve the maximum results online.

As Weimann notes – the local search space is growing every day. It is also changing by the minute, and the more guidance we can offer to deliver results in an integrated print, online and mobile world, the better.

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