Reuters: Idearc and R.H. Donnelley “Plot High Tech Road”
December 15, 2009 | Contributed by: Stephanie Hobbs
Reuters reports that both companies are likely to emerge from bankruptcy protection very soon and that their revitalized futures lie in developing new opportunities for small businesses on online and mobile platforms. Already, these companies have established viable online businesses: including creating new online directories such as SuperPages.com and dexknows.com, providing content to YellowPages.com and major search engines such as Google and Yahoo, and offering advertising support to services such as Google Maps and Microsoft Map Point.
Idearc and R.H. Donnelley also expressed confidence that their print directories will continue to serve as important tool for small businesses for years to come. Idearc’s research indicates that consumers still conduct billions of searches in print directories each year.
Read the full Reuters article here.