Report: The Native Advertising Opportunity for Local Marketers
July 8, 2014 | Contributed by: Joe Morsello
Today, we are releasing a free Digital Advisory Report on Native Advertising. The report takes a comprehensive look at the growing native advertising landscape by highlighting the opportunities and challenges it presents, providing best practices and reviewing recent case studies.
As agencies and publishers can attest, native advertising is quickly becoming one of the hottest trends in advertising. Spending is growing faster than many other forms of digital advertising. In social media alone, BIA/Kelsey estimates native advertising will grow to $5 billion in 2017, from $3.1 billion this year. Much of the activity is stemming from mobile, as marketers look to follow the fast growing number of consumers who consume media on smartphones and tablets.
Smart marketers, publishers, and agencies are adopting their approaches to incorporate native advertising. Check out the report on our website. And while you’re there, take a moment to review our other research reports.