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Report: Global Mobile YP Market to Reach Nearly $30 Billion by 2018

Market research firm, Global Industry Analysts (GIA), recently announced the findings of a new report analyzing the worldwide market for mobile Yellow Pages.

The report, which profiles 37 local search companies including YP Holdings, Dex One, Pages Jaunes Groupe, SuperMedia, and hibu/Yellowbook, projects that the global market for mobile YP will reach $28.8 billion by 2018. GIA said that growth will be attributed primarily to increasing use of mobile phones for local search and the local search industry’s push to diversify.

GIA expects location-based services and mobile advertising to greatly expand in the coming years, carving major market share for mobile Yellow Pages.

For more, go to GIA for the full report.

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