Replay: Elements of an Effective Local Reviews Strategy

Online reviews impact sales and can make or break your reputation or brand. That applies equally to retailers, contractors, dentists and plastic surgeons. In fact, 88% of consumers say they trust reviews as much as personal recommendations.

As a result, reviews have become a critical part of local SEO and enterprises large or small must have a reviews strategy. During this webinar, Rio SEO‘s Tyler Ludwig and U-Haul‘s Elnora Cunningham discussed best practices and how marketers can more efficiently monitor, engage and respond to customers online.

Tyler offered some practical tactics for a successful review strategy while Elnora offered the multi-location brand perspective and some of the challenges that come with managing thousands of locations. They left the audience with these practical takeaways:

  • Develop a review measurement plan (with reporting, insights, sentiment)
  • Create a reputation team to respond to and nurture reviews
  • Instill a process for managing a high influx of reviews
  • Encourage consumers to respond or leave reviews
  • Track progress internally and measure how reviews affect the business

You can view the entire webinar recording below.

For more info about LSA’s webinar series, visit:

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