Remembering Steve Jobs
October 7, 2011 | Contributed by: Neg Norton
Like millions of people around the world, I was very saddened to learn of Steve Job’s passing last evening. A true genius and innovator, Job’s creative vision has fundamentally changed the way we live and work and will have a lasting impact for years to come.
For our industry in particular, the products Jobs developed at Apple have had a major impact on the adoption of online and mobile search by both local businesses and consumers. The search tools and applications developed on and for his platforms – including the MacBook, iPhone or iPad – have completely altered the ways our industry connects local buyers and sellers.
He brought us the App Store – and now every major Yellow Pages company offers mobile app products. He put GPS into the handles of every smartphone holder, and now location services is a staple feature in nearly every local search product that our industry produces. He gave us a tablet we didn’t even know we needed, and now Yellow Pages salespeople across the country are relying on them to manage the entire sales experience with each business they visit.
So much has been said about his impact on the world, and I can say first hand that his innovations and leadership has pushed all of us in the local search space to innovate harder and faster than we ever dreamed we have to.
We continue to explore the various ways to leverage the opportunities he created. I hope his spirit of innovation and always imagining what’s next will continue to drive us for many years to come. He will be sorely missed.