R.H. Donnelley To Exit Bankruptcy By End of January
January 14, 2010 | Contributed by: Stephanie Hobbs
Yellow Pages publisher R.H. Donnelley is set to emerge from bankruptcy later this month after a U.S. court approved its reorganization plan. The move comes just two weeks after Idearc—rebranded SuperMedia—announced that it had exited bankruptcy.
R.H. Donnelley, which publishes 75 million Yellow Pages directories annually, is counting on new online and mobile offerings to help fuel its growth as consumers increasingly use those platforms for local search.
The Yellow Pages publisher is already making headway into the digital space. As we’ve noted, the company currently lists 11.5 million businesses online through its DexKnows.com Web site, supplies content for YellowPages.com, and has deals with search engines such as Google and Yahoo.
Additionally, it is offering online video advertising and reputation management for companies seeking to improve their online customer reviews, Reuters reports.
In a press release, David H. Swanson, chairman and CEO of R.H. Donnelley, said “R.H. Donnelley will become a stronger entity, better positioned to helping local businesses address their marketing needs.”