PinDot Media: Yellow Pages Remains Competitive
July 6, 2012 | Contributed by: Stephanie Hobbs
Check out this video from PinDot Media, a marketing agency, on print Yellow Pages’ continued competitiveness as a local advertising tool. PinDot stresses the importance of a holistic, multi-platform approach that includes print Yellow Pages in order to receive maximum impact.
Also be sure to watch out for a brief history on how phonebooks got their yellow color back in 1883!