Party Supply Retailers See Spike in June
May 26, 2009 | Contributed by: Larry Small
Graduations, birthdays, and weddings – is everyone else as busy as I am?
As packed as these summer events keep our social calendar, it doesn’t even compare to the spike in business that party supply rental companies see in June when references to the “Party Supplies – Renting” go sky high.
Our data shows that when the number of references jumps at the start of each summer, so does the ROI. Display ads in this heading generate $7 in revenue for every $1 spent on advertising, making them a highly competitive means for advertisers to attract solid new business leads.
Case in point: The YPA was recently in touch with Jack Barfield, the owner of Lil’ Jack’s Moonwalk Rentals in La Porte, Texas. Jack reported that his small business is attracting 220,000 visits to his home page, 200 daily calls, and 100 daily e-mails as a direct result of his integrated print and Internet Yellow Pages advertising program with YPA member, AT&T. In fact, he has seen such an increase in new business leads that he has doubled his staff in the last several months, despite the slowing economy.
Before you rush off to your next gathering, here are a few other stats that I found interesting:
- When referencing this heading, most consumers are searching for rides and games (including dunk tanks, trampolines, and Moon Walks) to rent.
- Most often, users of this heading are married women with families of three or more.
- According to the American Rental Association, the party and event segment is a $2.4 billion subset of the equipment rental industry.