Paid Search Ads That Perform: SEM Best Practices from Google (Webinar 5.23.17)
May 9, 2017 | Contributed by: Joe Morsello
Please join the LSA and Google for an exclusive webinar presentation Tuesday, May 23 from 2:00 pm – 3:00 pm ET.
Mobile search now dominates the desktop and mobile usage captures almost 7 in 10 digital media minutes. Paid-search advertising is one sure way get in front of smartphone users. But campaigns and creative must be optimized and landing pages must load quickly or you’ll miss the opportunity.
Google’s Amy Swartz will discuss best practices to improve performance of SEM campaigns, with a focus on mobile. From landing pages and ad extensions to copy and creative, Amy will offer concrete advice for boosting performance of search campaigns based on Google’s own, internal data.
What You’ll Learn
- How to create better ads
- How to take advantage of the search real estate
- How to capture customers when they are ready
- Optimizing ads for mobile
- The importance of speed with landing pages