PagesJaunes Groupe President and CEO Jean-Pierre Remy to Delivery Keynote at LSA Annual Conference
January 16, 2013 | Contributed by: Neg Norton
PagesJaunes is the Yellow Pages publisher in France. Since taking on his role in 2009, Jean-Pierre has led the remarkable transformation of the company from a traditional print publisher into one of the world’s most progressive local search companies.
Recently, MIT’s prestigious Sloan Business School, in association with CapGemini Consulting, conducted a study into digital transformation within large traditional billion-dollar-plus organizations. The purpose was to identify companies from traditional business sectors who had successfully embraced digital technology in order to radically transform their performance. Jean-Pierre’s ability to successfully capitalize on new digital opportunities for PagesJaunes within the directive media-publishing was specifically cited in the report as a model example for the industry.
Today, PagesJaunes reaches 90% of French consumers through its portfolio of print, digital, mobile and social products and ranks as one of the top 10 global companies in terms of online revenues, with 59% of its approximately $1.5 billion annual revenue coming from its digital offerings. In my opinion, PagesJaunes represents one of the greatest transformation stories from traditional to digital media ever.
PagesJaunes’ successful realignment serves as a model for all traditional media companies looking to evolve into forward-looking digital media players. I encourage anyone who is looking to make a similar transition to the digital world to join us in learning how Jean-Pierre led the transformation of his company.
Visit our conference website for more information and to register for “Search Starts Here,” April 13-16, 2013 at Planet Hollywood Resort & Casino in Las Vegas. We’ll be posting additional details throughout this week on the exciting things we have planned for this year’s gathering.