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August 21, 2018

Retail in Crisis: Target, Office Depot In-Store Experiences a Disaster

As a staunch defender of stores and local buying I was shocked by two really dismal, back to back retail experiences I had this past weekend. I had to do some quick back to school shopping for school supplies and sweatpants for my younger daughter. Admittedly the stores were busy and the employees might have felt somewhat…

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August 20, 2018

Daily News: Honesty on Social Media, Visual & Voice Search in SEO, LinkedIn’s New Groups Platform

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New Tech Adoption Index Podcast: “Humans Aren’t Resources” (August 20, 2018) LSA Insider: “Gusto is one of the most celebrated business operating in the small business cloud software space, having raised more than $300…

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August 20, 2018

New Tech Adoption Index Podcast: “Humans Aren’t Resources”

Gusto is one of the most celebrated business operating in the small business cloud software space, having raised more than $300 million to date and generating ample press for its approach to disrupting the payroll and HR space. Last week we visited Gusto’s impressive new offices in San Francisco’s waterfront to sit down with the HR startup’s…

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August 17, 2018

Daily News: Consumer Shopping Behaviors, Google Posts in Local Packs, Smart Speaker Market

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. All About Leads — How to Find a Hook that Won’t be Ignored (August 17, 2018) LSA Insider: “If you want a business to thrive, getting its regular customers back through the door is…

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August 17, 2018

All About Leads — How to Find a Hook that Won’t be Ignored

If you want a business to thrive, getting its regular customers back through the door is only half the marketing battle. You also need to concentrate on finding new potential customers for your clients — or leads. Here’s everything you need to know as you get started: What’s a lead? A lead, or prospect, is someone…

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August 17, 2018

Why GDPR Is Just the Tip of the Iceberg

I’d anticipated at the beginning of this year that we may be reaching a tipping point where privacy regulation that can have a significant impact on businesses gains real traction in the U.S. Indeed, we are half way through the year and there have been some major developments. However, so much attention this year has…

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August 16, 2018

Daily News: Digital Ad Performance, Marketers & Mobile Opportunities, Google Expands Featured Snippets

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Finally Takes Retail Plunge, Will Open Chicago ‘Flagship’ (August 16, 2018) LSA Insider: “Google is finally going to take the plunge and open a “flagship store” in Chicago’s Fulton Market district. According to…

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August 16, 2018

Google Finally Takes Retail Plunge, Will Open Chicago ‘Flagship’

The first Apple Store opened in 2001 in Northern Virginia. Apple’s physical retail locations have been a critical and undeniable part of the company’s subsequent success. Eight years later, in 2009, Microsoft opened its first retail store. Now Google is finally going to take the plunge and open a “flagship store” in Chicago’s Fulton Market district. According to the The Chicago Tribune,…

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August 16, 2018

Study: What 8.5B Impressions, 93M Clicks Say about Digital Ad Performance

A new digital advertising benchmark study from AdStage analyzed 8.5 billion impressions and 93 million clicks on digital ads across Google (search and display), Facebook (Newsfeed), Instagram, LinkedIn, Twitter, Bing and YouTube. The findings identify the channels that are best for driving actions and/or for keeping costs down. The average cost per click (CPC) from…

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August 16, 2018

Weekly News: Google’s Algorithm Change, Local Search & Voice, ‘Localizing’ Brands Circa 2018

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Will Google’s Smart Ads Kill the Reseller Channel? (August 15, 2018) LSA Insider: “Resellers can use these new technologies (Smart Ads) to reduce their costs and focus on…

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