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September 20, 2018

Why Everyone Now Needs an Amazon Strategy

Amazon is projected to bring in $4.6 billion in online ad spend this year, making it the third largest online advertising platform, overtaking Oath and Microsoft. But it isn’t just the advertising business that is making headlines. Amazon is disrupting every aspect of commerce, both online and offline, for businesses big and small. Small Business…

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September 20, 2018

Financial Services Firms Need to Implement a Comprehensive Digital Strategy

The financial services industry is at the center of some compelling forces that are changing the way business is done: they include AI, blockchain, the cloud, and cybersecurity. All those issues are important, and they command the attention of anyone who follows this industry closely. But the trend that fascinates me the most is the…

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September 19, 2018

Daily News: Amazon’s Ad Business, Google’s New AMP Model, Social Media & Shopping Behaviors

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 82% of Marketers Believe Email is the Most Effective Content Marketing Channel (September 19, 2018) LSA Insider: “Despite its proficiency and success in helping marketers achieve a wide range of goals, some predict…

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September 19, 2018

Study: 82% of Marketers Believe Email is the Most Effective Content Marketing Channel

Despite its proficiency and success in helping marketers achieve a wide range of goals, some predict that email is on the way out as a marketing channel, and that money and resources can be better utilized in other areas. However, a recent report from Ascend2 exposed the exact opposite. The report, which surveyed 224 marketing…

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September 18, 2018

Daily News: ‘Shoppable Billboards’, Connected TV Impressions, Consumers & Brand Loyalty

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brand Safety Cannot Be The Duty Of Everyone But The Responsibility Of No One (September 18, 2018) AdExchanger: “It’s clear that it’s impossible to completely censor the Internet, or rely on social media sites…

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September 17, 2018

Daily News: Amazon’s ‘Storefronts’, Google Search & Personalization, TripAdvisor’s Redesign

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon Launches ‘Storefronts,’ a New SMB Seller Destination (September 17, 2018) LSA Insider: “Half of everything sold on Amazon comes from SMBs, according to the company. In that context, Amazon is introducing a new…

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September 17, 2018

Amazon Launches ‘Storefronts,’ a New SMB Seller Destination

Half of everything sold on Amazon comes from SMBs, according to the company. In that context, Amazon is introducing a new shopping destination within its site called “Amazon Storefronts.” It will showcase SMB products exclusively. It contains a “curated collection of over one million products, and deals from nearly 20,000 U.S. small and medium-sized businesses.” The site will also promote SMBs with…

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September 14, 2018

Daily News: The Best Content Distribution Channel, Apple’s iOS 12, Social Media & Holiday Ad Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketers Clearly See Email As The Best Content Distribution Channel (September 14, 2018) Marketing Charts: “Websites, blogs and social media are perceived to be effective channels through which to market content to prospective customers,…

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September 14, 2018

#PlaceConf: The Countdown to CCPA 2020 Means You Need to Do Something Now

Yesterday at the LSA’s Place Conference in New York City, Neil Sweeney, Founder and CEO of Killi, shared his perspective on the data revolution that is coming. As Neil puts it, the ‘Privacy Genie’ is out of the bottle and will not go back in. There are three big themes impacting how we move forward: Legislation and…

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September 14, 2018

#PlaceConf: Location & Privacy — The Way Forward

Yesterday at the LSA’s Place Conference in New York City, before getting into where we could go, the panelists began by discussing what’s on the horizon — the California Consumer Privacy Act (CCPA) of 2018. Coming into effect in 2020, Future of Privacy Forum’s Stacy Gray noted that the consumer rights it creates — from requests to know…

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