Archive

November 19, 2018

New Study: The Consumer-SMB ‘Conversational Divide’

There’s no longer any debate about whether reviews influence consumer purchases across categories and industries. And while most local businesses understand the general proposition, to what degree do they act in accordance with that idea? A new report from LSA (commissioned by SOCi), “The Great Conversational Divide: What SMBs Don’t Understand About Reviews and How…

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November 19, 2018

What Does the Next 20 Years of Internet Usage Look Like?

The latest Pew research related to US internet usage, device ownership and social media usage revealed very little activity. The most notable takeaway is that, compared to 2016, growth in these areas has stalled. The only exception being a 5% decline in desktop/laptop ownership and usage from 78% to 73%, and a 2% increase in…

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November 19, 2018

New Tech Adoption Index Podcast: “Selling to SMBs is Hard” Featuring Ted Paff

The latest Tech Adoption Index podcast is a combination clinic and therapy session for anyone who has ever tried to build software products for small businesses. At the recent Tech Adoption Summit in San Francisco, Neal Polachek interviewed Ted Paff, a former VC turned entrepreneur who founded Customer Lobby in 2007 and sold it in 2017. Today, when Ted isn’t…

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November 19, 2018

Study: SMBs Continue to Invest in Social Media, Not Sure It’s Working

There’s a significant gap between the importance small businesses place on social media as a marketing channel and their confidence that it’s working. That was reflected in a recent survey from Sensai (n=468 SMBs) that sought to understand “behavior, usage and attitudes around small business marketing.” Despite the fact that 57% of SMBs reported that…

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November 16, 2018

Daily News: Cyber Week, The Online Reputation Gap, Customer Experience and Reputation

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Ahead of ‘Cyber Week,’ Most Consumers Still Prefer Stores (November 16, 2018) LSA Insider: “While holiday sales have already begun, next week is the much-anticipated official start to the holiday shopping season. Analysts and…

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November 16, 2018

Ahead of ‘Cyber Week,’ Most Consumers Still Prefer Stores

While holiday sales have already begun, next week is the much-anticipated official start to the holiday shopping season. Analysts and pundits will be watching the numbers during “cyber week” to track e-commerce growth. A generally good economy promises increases for both online and offline retail. However, there are multiple projections that a higher percentage of consumer budgets…

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November 16, 2018

Weekly News: ‘Local’ Digital Ad Revenue, The SMB Landscape, Reviews & Local SEO Rankings

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary After 20 Years of Hard SAAS Lessons, Verizon-Owned Yahoo Small Business Primed for Growth (November 9, 2018) LSA Insider: “Responding to session interviewer Greg Sterling during a…

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November 16, 2018

Replay: The Online Reputation Gap — What Businesses Think vs. What Consumers Expect

During a recent webinar, LSA’s Greg Sterling and SOCi’s Monica Ho discussed the results of two parallel surveys conducted by both companies, one of online US adults and the other of local business owners and decision makers. The studies aimed to answer the following questions and “bridge the online gap” between business understanding and consumer…

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November 16, 2018

Your Customer Experience and Reputation are Your Brand

Your customer experience and reputation are much more than a differentiator. They’re the cornerstone of your brand. For decades, businesses have built brands by defining their values (what do I stand for?), positioning (how do I want customers to perceive me?), and image (how do I express my brand consistently from one channel to the…

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November 15, 2018

Daily News: ‘Local’ Digital Ad Revenue, MomentFeed’s ‘Menu Manager’, Small Business Saturday

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Co>Op Connect Helps Find Unknown, Available Co-op Funds (November 15, 2018) LSA Insider: “For over 35 years, LSA’s Co-op dept has assisted local media groups in facilitating connections between local retailers and brands. The…

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