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December 6, 2018

Improved Search Features Make Thousands of Co-op Advertising Plans Easily Discoverable

One of the priorities of redesigning LSA’s co-op website and database was improving the user experience. The new Co>Op Connect search feature now makes thousands of available co-op advertising plans easily discoverable. The database offers both search and advanced search options within the main page header menu. As seen below, the co-op plan search bar…

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December 5, 2018

Daily News: Mobile Shopping, How Marketers are Using Video, Google Reviews Spam Attempt

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile Shopping: The Shift Is Accelerating (December 5, 2018) LSA Insider: “Mobile devices have completely altered consumer purchasing journeys. Consumers are now utilizing mobile for assistance with a variety of activities along these journeys,…

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December 5, 2018

Mobile Shopping: The Shift Is Accelerating

Mobile devices have completely altered consumer purchasing journeys. Consumers are now utilizing mobile for assistance with a variety of activities along these journeys, as shown in a recent survey from GfK. According to the October 2018 survey, the most common mobile shopping activities are comparing prices (36%), gathering product information (30%), checking product reviews (30%),…

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December 4, 2018

Daily News: Local Search Ranking Factors, Global Ad Revenue, Location Intelligence Beyond Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Local Search Ranking Factors Then and Now (2008 vs. 2018) (December 4, 2018) LSA Insider: “The latest edition of the Local Search Ranking Factors is out. This is the 10-year anniversary of the study…

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December 4, 2018

Local Search Ranking Factors Then and Now (2008 vs. 2018)

The latest edition of the Local Search Ranking Factors is out. This is the 10-year anniversary of the study with the first edition of the Local Search Ranking Factors released by David Mihm back in 2008. After 10 years, it’s interesting to see how the results have changed and how they haven’t. Over the years…

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December 4, 2018

New Tech Adoption Index Podcast: “No One Wants to Make the Wrong Decision”

Our latest episode of the Above the Cloud podcast series features an interview with Mark Canon, a longtime local search/SMB software exec who is currently chairman of Boomtime. Today when he isn’t creating art at his New Mexico studio Mark is thinking deeply about how to master B2B sales in an era where sales cycles keep getting…

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December 3, 2018

Daily News: Google Search Counts, 2018 Ranking Factors Report, Facebook’s Search Results

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Brandify Data Shows Lift in Google Search Counts (December 3, 2018) LSA Insider: “Google My Business (GMB) users may have noticed an odd increase in the count of Direct Searches reported during the months…

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December 3, 2018

Brandify Data Shows Lift in Google Search Counts

Google My Business (GMB) users may have noticed an odd increase in the count of Direct Searches reported during the months of July and September. Direct Searches is the count of instances where a consumer searched for your business using your business name or address, like “Jenny’s Flowers San Francisco, CA,” as opposed to Discovery…

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November 30, 2018

Daily News: Email Volume Spike, Most Important Shopping Tool, Amazon’s Cyber Monday

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Email Volume Spiked During Cyber Week: Study (November 30, 2018) MediaPost: “Email volume rose by 26% on Thanksgiving and 23% on Cyber Monday year-over-year, according to a study by Salesforce based on holiday marketing…

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November 29, 2018

Daily News: Finding a Co-op Advertising Plan, Facebook’s ‘Today In’, Simple Platform Solutions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 Steps to Finding a Co-op Advertising Plan that Works for Your Client (November 29, 2018) LSA Insider: “If your customers have co-op dollars accrued for the products and brands that they sell, it’s…

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