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January 15, 2019

Daily News: Digital Video for Brands, Doddle Launches in US, Record-Breaking Online Holiday Shopping

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Premium non-skippable video can offer brands stronger messaging opportunities, new study finds (January 15, 2019) The Drum: “Digital video is a strong driver of brand awareness but must be tailored to its environment for…

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January 14, 2019

Daily News: AdWords Express is Dead, SEO Tools for Marketers, Voice Search Readiness in 2019

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. AdWords Express Is Dead, Long Live Smart Campaigns (January 14, 2019) LSA Insider: “RIP AdWords Express. Not a surprise to anyone, it has been officially subsumed by Google Smart Campaigns. Smart Campaigns were introduced…

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January 14, 2019

AdWords Express Is Dead, Long Live Smart Campaigns

RIP AdWords Express. Not a surprise to anyone, it has been officially subsumed by Google Smart Campaigns. Smart Campaigns were introduced in July of last year, with the intention of simplifying the ad-creation experience for small business owners. Smart Campaigns is built on the same technology platform used to power AdWords Express but it offers more features and…

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January 14, 2019

All of the SEO Tools Marketers Need for 2019

2019 is here, and that means it’s time for marketers to take a step back and see how they can keep their client’s online presence modernized and effective. As search trends change and local SEO tools become more powerful, it’s important to stay ahead of the curve when it comes to growing your client’s digital…

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January 11, 2019

Daily News: Smart Audio Report, US Social Trends for 2019, Google’s Internal SEO Strategy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Now Nearly 120 Million Smart Speakers in U.S. (January 11, 2019) LSA Insider: “The Smart Audio Report revealed that 21% of US adults (53 million) own a smart speaker, up from 18% (43…

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January 11, 2019

Weekly News: Local SEO Predictions, Five-star Reviews, The Local-Social Content Challenge for Brands

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary What Do 100 Million Alexa Devices Mean for the Local Market? (January 7, 2019) LSA Insider: “Amazon’s Dave Limp revealed in an interview that the company had sold…

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January 11, 2019

Study: Now Nearly 120 Million Smart Speakers in U.S.

Since first becoming widely available to consumers in 2015 with the launch of Amazon’s Echo, the buzz surrounding smart speakers hasn’t slowed down. In fact, according to a recent report from NPR and Edison Research, it’s only continued to gain steam. The Smart Audio Report revealed that 21% of US adults (53 million) own a…

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January 10, 2019

Daily News: Big Data & Brick-and-Mortar, Instagram’s New Feature, Marketing Trends in 2019

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Starting the New Year Off Right with Co-op Advertising (January 10, 2019) LSA Insider: “The New Year has officially begun, which means it’s time to start organizing and preparing your client’s co-op advertising plans…

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January 10, 2019

Starting the New Year Off Right with Co-op Advertising

The New Year has officially begun, which means it’s time to start organizing and preparing your client’s co-op advertising plans for the upcoming year. By putting together a strategy early on, you can help increase your client’s ROI on ad campaigns and better ensure their success in 2019. In order to best serve your clients…

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January 9, 2019

Daily News: SOCi’s Boost Plus, Why People Click on Paid Search Ads, Brands & DIY Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SOCi Tries to Solve the Local-Social Content Challenge for Brands (January 9, 2019) LSA Insider: “The challenge that SOCi is trying to solve revolves around the inefficiency of boosting posts for hundreds or thousands…

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