Archive

April 20, 2009

Baby Boomers Grow Out of Conventional ’18 to 49′ Target Market

Today, Stuart Elliott’s column in the New York Times turns conventional marketing wisdom “18 to 49 year olds are THE market” on its ear. Suddenly, it seems that marketers have remembered the boomers, a group our industry has never forgotten. Yellow Pages publishers know that life events drive Yellow Pages usage and boomers continue to experience life…

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April 16, 2009

SuperPages.com Launches iPhone App

Yesterday, SuperPages.com introduced its new SuperPages Mobile℠ iPhone application allowing access to more than 17 million U.S. businesses for people “on-the-go.” Available as a free download from Apple’s App Store, it allows local searchers to: Submit user reviews – with a “thumbs up” rating system Locate WiFi Hotspots See the five-day weather forecast Get directions…

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April 15, 2009

What’s the Goal – Brand Awareness or Sales?

Greg Sterling talked this week on Search Engine Land about new SEMPO data on the state of search engine marketing. I would agree with Greg’s take that one of the most interesting findings of the study was that respondents said “brand awareness” was the top goal of paid search. Last year, “sales” ranked first. I…

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April 13, 2009

Yellow Pages at the Tipping Point

In an article appearing on today’s Local’s Only column at Search Engine Land, I discuss how our industry is reaching a tipping point, if it hasn’t already passed it. I intentionally use the phrase “tipping point” because it’s the title of the first best-selling book by Malcolm Gladwell, who will speak later this month at…

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April 9, 2009

Google Turns Up Dial on Local Search

Suspicions that Google has been tweaking its algorithm to deliver more local search results – even for generic searches – was confirmed this week on the Official Google Blog. As a result, Google searchers will now find Goggle Maps “10-packs” or an abbreviated “3-pack” more regularly in their results. For searches that don’t include a…

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April 8, 2009

Yellow Pages Group Launches iPhone and Blackberry Search Apps

Yellow Pages Group, the largest Canadian Yellow Pages company, rolled out a new mobile search application this week that brings Yellow Pages listings to iPhone and Blackberry mobile devices. The new app, called YellowPages.ca, comes packed with features. Blackberry and iPhone users can now search for local business listings on their mobile devices, save those listings…

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April 7, 2009

Moody’s Gus Faucher Joins YPA Conference Speaker’s Lineup

We’ve worked hard to make sure the 2009 YPA Conference and Exhibition is packed with information-rich general sessions and break out presentations. And with that in mind, we are proud to announce the latest addition to our conference lineup: Gus Faucher, director of macroeconomics for Moody’s Economy.com. Current economic conditions are having an impact across…

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April 6, 2009

MySpace and Citysearch Team Up on Local Search

Last week, MySpace and Citysearch announced the launch of MySpace Local, a joint online venture that will merge CitySearch’s local business listings and reviews into the MySpace social network. Given the huge momentum behind online local search it’s not surprising to see established big-name online players like these jumping on the local search bandwagon. Yellow…

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April 3, 2009

MediaPost Dubs IYPs the “Pulse of Local Search”

Last week, MediaPost’s Laurie Sullivan sat down with our own Larry Small to talk online local search. We recently released data to showing that online local search is growing fast – almost three times faster than overall Web searches in 2008. After chatting with Larry, Laurie took a dive into what those numbers mean for…

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April 1, 2009

Idearc Bankruptcy Filing Signals Fresh Start for Company

In a major step to address debt structuring challenges and begin its process of transformation, Idearc voluntarily filed for Chapter 11 this week. In its March 31 press release, the company announced that its reorganization “plan will enable Idearc to significantly reduce its outstanding debt to a more suitable level upon emergence from the legal…

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