Archive

February 27, 2009

Take a Minute to Verify Online Search Results

There’s no question that more people are going online to find local businesses. But when I ran across this story about a fraudulent locksmith listing in Raleigh, I was reminded that online local search is still somewhat of a work in progress. To help on this front, we’re partnering with Google, Yahoo! and other local…

Contributed by:

Continue Reading »

February 26, 2009

Businesses Drive Office Supply Spike in March

According to Scott Cullen, editorial director of Office Solutions magazine, small businesses put supply needs on the back burner at the end of each year and through the beginning of the next. By March, small businesses are getting organized and ramping up for the rest of the year, and supply needs are finally handled.  That’s…

Contributed by:

Continue Reading »

February 25, 2009

Dex Knows

A recent announcement from R.H Donnelley Interactive heralds the next step in online search – “Hyperlocal” search or a unique method for the consumer to find what they’re looking for in a more intuitive way. DexKnows.com allows consumer to: Search by specific neighborhoods or landmarks. Search by descriptive phrase. View results that accurately reflect both…

Contributed by:

Continue Reading »

February 24, 2009

Should I Stay or Should I Go?

With all the turmoil in the economy and challenges in the Yellow Pages industry, it may not seem like the best time to take a few days out of the office and head to San Diego for the 2009 Yellow Pages Association Conference and Exhibition on April 26-28, 2009. Sure, you could probably use the time…

Contributed by:

Continue Reading »

February 20, 2009

ROI, Reach and Relationships Are Nothing New for Yellow Pages

Emily Steel talks this week about the slowing of the red-hot online local advertising sector, and I believe, validates what Yellow Pages companies have done to succeed in this tough environment. Facing the challenges of recession, advertisers are demanding visible ROI. That’s where we come in. First, our deep reach and long relationships make us…

Contributed by:

Continue Reading »

February 18, 2009

62% of Small Businesses Don’t Have Marketing Help

In a survey, conducted for the Yellow Pages Association by Issues and Answers, 400 small business owners shared what’s keeping them awake nights. Some interesting, but perhaps not surprising, items include: More than half (53%) said that generating new customers is their toughest marketing challenge. 44% of small business owners measure the success of their…

Contributed by:

Continue Reading »

February 16, 2009

Hyperlocal Is Happening

If you haven’t seen today’s piece on Search Engine Land, I dove deeper into the Forrester Research that I blogged about earlier this month. As I noted in those pieces, the trend of hyperlocal news is sweeping the media industry. Newspapers such as the Rocky Mountain News and Chicago Tribune have led the shift to…

Contributed by:

Continue Reading »

February 11, 2009

Advertising in Recession: What Can Stay, and What Can Go

Small business confidence is falling, according to the National Federation of Independent Business.  As confidence falls, small business owners are going to try to increase sales, cut costs or both to survive the recession. It’s normally easier to cut costs than to increase sales — at least in the short run. And one of the…

Contributed by:

Continue Reading »

February 10, 2009

Melding of Technologies Makes for Great Local Search

My wife and I are remodeling our bathroom. This is a major undertaking that has spawned some “spirited” discussions. We needed to purchase some mirrors and some light fixtures so I tirelessly searched the Web to get some ideas about what types of products existed and some ideas about price points. My wife, on the…

Contributed by:

Continue Reading »

February 4, 2009

Roll Out the Carpet for Yellow

It’s awards season, so everyone’s talking about the red carpet. Well, we’re thinking about yellow, and how it can help your small business: usage of the Yellow Pages “Carpet/Rug Dealers” heading peaks in February. The heading receives about 43 million references per year, but usage jumps in February, especially among 35-64 year-old women with postgraduate…

Contributed by:

Continue Reading »
Close

First Name

Last Name

Company Name

Email Address