Archive

April 27, 2009

Gus Faucher: Increased Savings Rate Good in Long Run

The economy is top of mind for all of us and Gus Faucher from Moody’s Economy.com helped the audience understand how we got here, where we are going and when we can expect to see some relief. Gus predicts that the growing savings rate which in the short term is stifling consumer spending, will be…

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April 27, 2009

Did You Know?

Everybody’s talking about this video, which gave us all some things to think about before today’s remarks by Neg Norton, Dave Swanson, and Chris Cummings about what our industry needs to do to win in a changing world. For more background on this video, check out the Shift Happens Web site.

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April 27, 2009

Chris Cummings Appointed Chairman of YPA

We announced today at the conference that Christopher Cummings, CEO and equity owner of Marquette Group, has been named chairman of YPA’s board of directors. Chris is the first YPA chairman to come from one of the association’s CMR (certified marketing representative) member companies. Chris has more than 25 years of Yellow Pages industry experience….

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April 27, 2009

Call Tracking On the Rise for Print and Online

One thing I’ve heard a number of people at the conference talking about is call tracking.  In order to protect their local search positions, we are now seeing that Yellow Page companies are significantly increasing their commitment to advertisers by using call tracking to provide more flexible and transparent pricing models. This move towards increased…

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April 27, 2009

Heard on the Floor: Use the Sales Force to Change Perceptions

From the tradeshow floor there was obviously a lot of talk about the state of the Yellow Pages industry. How viable is the print product in today’s environment? What should be the resource allocation between print and Internet products? Is the current sales force structure adequate to accommodate multiple product lines? Bottom line is that…

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April 27, 2009

Did You See The Electrician?

As always, the opening reception was heavily attended and Idearc’s caped “good guys” were turning up everywhere – did you see the electrician? As the exhibitor Kay Banks, from Geiger West said, “I never miss this party.”  Coach Yellow was out there with the crowd and the YPA staff had them lined up at our…

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April 27, 2009

Opening Reception Kicks Off

The opening reception held in the exhibit hall was lively and full of buzz. Idearc sponsored the party and promoted its new “Super Guarantee” with cape-wearing wait staff and cape-wearing Yellow Pages “advertisers” such as the super landscaper and super handyman similar to the stars of Idearc’s ad campaign. Lots of prizes were handed out…

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April 26, 2009

Attendees Arrive in San Deigo

It’s arrival day for conference participants, and it was a great start.  After several cloudy days, the sun finally came out for the BuyYellow.com Golf Tournament. It was crazy out there, but too much fun. Sun, fresh air, lots of laughing and folks in golf shirts. Everyone was buzzing about the program, doing deals, and…

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April 24, 2009

Idearc’s Vision Highlighted in Financial Times

Our industry has taken a few hits in the media lately, so I was pleased to see that the Financial Times ran a story on Idearc this week covering the company’s vision for the future. As I blogged earlier, I believe that Idearc’s recent bankruptcy filing presents an opportunity to resolve its debt structuring issues…

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April 23, 2009

InsideYP Goes Inside YPA Annual Conference

I’m on site in San Diego setting up for our annual conference next week. It’s the calm before the storm, but in three days, we’ll have all the major industry players here together to talk about innovation and transformation in an environment that is rapidly being changed by local search, social media and new technology….

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