Archive

March 26, 2009

Local Auto Body Repair/Paint Shops Make a Dent in April

You probably know that April is when millions of Americans start thinking about swimsuit season, but it turns out that shaking off the winter is not just about personal body repair – it’s about getting your car in shape, too. This month, usage of the “Auto Body/Paint” heading spikes, particularly with 18-to-49 year-old male drivers looking…

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March 25, 2009

Local Search Grew 58% in 2008 – Outpacing Core Search

New data we released today indicates that local search grew almost three times as fast as overall Web search in 2008.According to a new comScore study, local search grew 58% in 2008, outpacing the 21% growth in overall U.S. core Web search during the same period. Although the volume of core search still far exceeds…

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March 20, 2009

HyperLocal Market Heats Up

The recent entrance of The New York Times and Google/AOL executive-backed Patch Media to the local online market set off some tremors this week. As reported by Bloomberg’s Tim Mullaney, the hyperlocal market is heating up – fast. For those not familiar: Patch Media is a new local media group backed by former Google Senior…

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March 19, 2009

Internet Yellow Pages Grow Double Digits

Today we released our annual Yellow Pages Industry Usage Study top line results, which provide a good trendline on how often consumers refer to Yellow Pages – both print and Internet. We weren’t surprised by what we saw this year. For starters, Internet Yellow Pages usage was up significantly over last year. The comScore research…

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March 16, 2009

Comparing White Pages to Yellow Pages

There’s been quite a bit of coverage about recent decisions by telephone companies to stop automatic delivery of residential White Pages. So the next logical question is should we continue to deliver the print Yellow Pages? The answer is definitely – yes. AT&T said that “Customers are a lot less reliant on the printed residential…

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March 13, 2009

Student Challenge Adds Yellow Pages to the Curriculum

Teaching a new generation of students about the effectiveness of Yellow Pages advertising is important to the long term sustainability of our industry. So, for the past three years, the Yellow Pages Association has sponsored the YPA Advertising Challenge for advertising and marketing students and instructors in North America. In the competition, students create print…

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March 12, 2009

Blogging About Bloggers

Registrations are coming for the annual 2009 Yellow Pages Conference and Exhibition on April 26-28 at the beautiful Sheraton San Diego Hotel and Marina. Our conference is the premier event in the Yellow Pages industry, attracting the A-List of attendees and a packed agenda of speakers and panelists. This year one of our general session…

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March 5, 2009

Tweeting Local Search

After what has mostly been a social networking phenomenon, Twitter is now looking at ways to become a more integral part of local search. Pose a question to the Twitter audience, like “What is a good cheap and casual restaurant near the Sears Tower?” and users write back with their suggestions. It makes sense that…

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March 3, 2009

In-Text Advertising Makes Local Search Just One Click Away

I thought this recent article on CNN Money about YellowPages.com’s success with in-text advertising provides an excellent illustration of how our industry is migrating from business-focused to consumer-focused strategies. For those who are not familiar: in-text advertising is a sort of hybrid between SEM and hyperlinking. It works by allowing businesses to advertise through key words…

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February 27, 2009

Take a Minute to Verify Online Search Results

There’s no question that more people are going online to find local businesses. But when I ran across this story about a fraudulent locksmith listing in Raleigh, I was reminded that online local search is still somewhat of a work in progress. To help on this front, we’re partnering with Google, Yahoo! and other local…

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