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April 9, 2009

Google Turns Up Dial on Local Search

Suspicions that Google has been tweaking its algorithm to deliver more local search results – even for generic searches – was confirmed this week on the Official Google Blog. As a result, Google searchers will now find Goggle Maps “10-packs” or an abbreviated “3-pack” more regularly in their results. For searches that don’t include a…

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April 8, 2009

Yellow Pages Group Launches iPhone and Blackberry Search Apps

Yellow Pages Group, the largest Canadian Yellow Pages company, rolled out a new mobile search application this week that brings Yellow Pages listings to iPhone and Blackberry mobile devices. The new app, called YellowPages.ca, comes packed with features. Blackberry and iPhone users can now search for local business listings on their mobile devices, save those listings…

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April 7, 2009

Moody’s Gus Faucher Joins YPA Conference Speaker’s Lineup

We’ve worked hard to make sure the 2009 YPA Conference and Exhibition is packed with information-rich general sessions and break out presentations. And with that in mind, we are proud to announce the latest addition to our conference lineup: Gus Faucher, director of macroeconomics for Moody’s Economy.com. Current economic conditions are having an impact across…

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April 6, 2009

MySpace and Citysearch Team Up on Local Search

Last week, MySpace and Citysearch announced the launch of MySpace Local, a joint online venture that will merge CitySearch’s local business listings and reviews into the MySpace social network. Given the huge momentum behind online local search it’s not surprising to see established big-name online players like these jumping on the local search bandwagon. Yellow…

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April 3, 2009

MediaPost Dubs IYPs the “Pulse of Local Search”

Last week, MediaPost’s Laurie Sullivan sat down with our own Larry Small to talk online local search. We recently released data to showing that online local search is growing fast – almost three times faster than overall Web searches in 2008. After chatting with Larry, Laurie took a dive into what those numbers mean for…

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April 1, 2009

Idearc Bankruptcy Filing Signals Fresh Start for Company

In a major step to address debt structuring challenges and begin its process of transformation, Idearc voluntarily filed for Chapter 11 this week. In its March 31 press release, the company announced that its reorganization “plan will enable Idearc to significantly reduce its outstanding debt to a more suitable level upon emergence from the legal…

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March 31, 2009

Dex Mobile App Provides Service On-the-Go

YPA Member R.H. Donnelly launched a new mobile search application yesterday that can be downloaded for free on any mobile device.Supporting the increasing consumer demand for service on-the-go, the new Dex Mobile App enables shoppers to access detailed information on more than 27 million businesses and more than 100 million people through their mobile phone…

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March 26, 2009

Local Auto Body Repair/Paint Shops Make a Dent in April

You probably know that April is when millions of Americans start thinking about swimsuit season, but it turns out that shaking off the winter is not just about personal body repair – it’s about getting your car in shape, too. This month, usage of the “Auto Body/Paint” heading spikes, particularly with 18-to-49 year-old male drivers looking…

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March 25, 2009

Local Search Grew 58% in 2008 – Outpacing Core Search

New data we released today indicates that local search grew almost three times as fast as overall Web search in 2008.According to a new comScore study, local search grew 58% in 2008, outpacing the 21% growth in overall U.S. core Web search during the same period. Although the volume of core search still far exceeds…

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March 20, 2009

HyperLocal Market Heats Up

The recent entrance of The New York Times and Google/AOL executive-backed Patch Media to the local online market set off some tremors this week. As reported by Bloomberg’s Tim Mullaney, the hyperlocal market is heating up – fast. For those not familiar: Patch Media is a new local media group backed by former Google Senior…

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