Archive

December 4, 2009

YPA and ADM Memberships Approve Merger

The memberships of YPA and ADM have unanimously approved the merger of the two associations, effective on January 1, 2010.  With the approved merger the new association is now the largest local search trade organization in the world, representing 90 percent of the United States and Canadian Yellow Pages industry, as well as key players…

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December 4, 2009

Simba: Online Ad Sales to Represent 11% of Yellow Pages Spending in 2009

Simba Information published a new report, entitled “Online Yellow Pages Market 2009-2010,” which projects significant increases for Internet Yellow Pages in terms of both spending and its overall share of total YP market revenue. The report said that Internet Yellow Pages spending will increase 17.4% to $1.83 billion in 2009, accounting for 11.1% of total…

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December 3, 2009

YPA Stresses Online and Mobile Opportunities for Local Search

I wanted to share an article posted on TheStreet.com earlier this week regarding YPA’s efforts to steer its members towards developing new search opportunities on mobile, social networking, and local-based Internet platforms. As we’ve written on this blog recently, social media and mobile are playing increasingly important roles as a growing number of consumers adopt…

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December 1, 2009

BIA/Kelsey: Local Search via Mobile Grows

Recently, we’ve talked about the growing importance of mobile and social media platforms in the local search space. Now a new study from BIA/Kelsey and ConStat shows significant increases in the number of local product and service searches conducted via mobile devices. Interestingly, local searches on mobile devices now exceed out-of-market searches by a wide…

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November 12, 2009

Search Engine Land Gives Companies Tips to Manage Profile on Internet Yellow Pages

I came across this article on Search Engine Land today from product marketing expert Lore Weimann, “Protecting Your Brand On The Online Yellow Pages” advising business owners to review their listings online and take a few steps to ensure they “get the best exposure on local yellow pages search” for their brands. Weimann’s tips include:…

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November 11, 2009

YPA President Talks Small Business Advertising on SkyRadio

YPA sponsored a spot for President Neg Norton (and InsideYP blogger) that can be heard all this month on the Sky Radio Business and Technology Report airing on 29,000 American Airlines flights across the country. Neg discusses the dramatic changes the advertising industry is experiencing and talks about the ways the Yellow Pages industry is…

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November 3, 2009

‘Yellow Pages TV’ Gives Local TV Advertisers New Choices

Here’s an interesting story that’s been making some news online. This week, Comcast Media Center will unveil “Yellow Pages on TV,” an interactive television application featuring contact information for local businesses, for local cable operators that the company serves. I haven’t seen a full demo, but the application’s functionality appears similar to the YELLOWPAGES.COM TV…

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November 2, 2009

Americans Turn to Dry Cleaners for Holiday Help in November

With all the festivities of the holiday season, it’s no surprise the “Dry Cleaners” heading sees a spike in the month of November. Whether it’s candle wax or cranberry sauce, many Americans look to the Yellow Pages for help saving their favorite table linens and holiday wear. Data shows that there are approximately 30,000 dry…

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