Archive

February 25, 2019

#LSA19: Advanced Local Marketing Tactics Workshop

LSA’s annual conference, LSA19, began this morning with a half-day workshop for agencies and in-house marketers that examined a wide range of topics. Leading practitioners from all realms of the local marketing industry discussed tactics and best practices for local SEO strategies, Google My Business, voice search and more. The speakers included: Here are some…

Contributed by:

Continue Reading »

February 22, 2019

Daily News: Marketing Partnerships, Location & Data Privacy @LSA19, Google My Business Q&A

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What to Look for and What to Avoid in Marketing Partnerships (February 22, 2019) LSA Insider: “Partner marketing involves sharing the existing trusted relationships and customer networks between two organizations for mutual benefit. It…

Contributed by:

Continue Reading »

February 22, 2019

What to Look for and What to Avoid in Marketing Partnerships

Growing a business through effective marketing is the goal but not every form of marketing gives the same bang for your buck. One marketing strategy that really delivers is partner marketing. Partner marketing involves sharing the existing trusted relationships and customer networks between two organizations for mutual benefit. It is used by large multinational organizations…

Contributed by:

Continue Reading »

February 22, 2019

Location & Data Privacy @LSA19

Privacy is the biggest issue marketers don’t want to face – but must. On January 1, 2020 the California Consumer Privacy Act will take effect, which will impact privacy and data rules for almost everyone attending LSA19.  Beyond this, there are other state laws that may go further (e.g., Washington Privacy Act). It’s also unlikely…

Contributed by:

Continue Reading »

February 22, 2019

Weekly News: Search Ads on Facebook, Voice-Marketing Potential, LSA19: The Essential Sessions

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Will SMBs Buy Search Ads on Facebook? (February 19, 2019) LSA Insider: “Last December Facebook started testing ads in search results — again. It had tried an initial…

Contributed by:

Continue Reading »

February 21, 2019

Daily News: Voice-Marketing Potential, Facebook Post Engagement, Google’s Follow Button

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: SMBs Believe Alexa Holds Most Voice-Marketing Potential (February 21, 2019) LSA Insider: “There are well over one billion devices featuring virtual/voice assistants. In the U.S. alone, 90.1 million adults utilize voice assistants monthly…

Contributed by:

Continue Reading »

February 21, 2019

Survey: SMBs Believe Alexa Holds Most Voice-Marketing Potential

There are well over one billion devices featuring virtual/voice assistants. In the U.S. alone, 90.1 million adults utilize voice assistants monthly on their smartphones and 45.7 million on smart speakers, according to research from Voicebot.ai. Consumers are already using voice assistants to conduct searches and pre-purchase research. And though many brands have started to optimize…

Contributed by:

Continue Reading »

February 21, 2019

Video, Weekend Posts Generate Most Engagement on Facebook

Despite data privacy scandals, nearly 1.5 billion people log in to Facebook daily, just over half of whom check several times a day. Such high usage (by consumers of all ages) leaves plenty of opportunity for marketers to reach their target audiences with organic Facebook posts. The question is, what tactics work best for generating…

Contributed by:

Continue Reading »

February 20, 2019

Google Brings Local Business Follow Button to Maps for the iPhone

Last October, Google introduced a Follow button on local business profiles in Google Maps for Android. Users who follow the business receive “updates and offers” (Google Posts) from that business. The business also can see the user’s public profile information,though users can follow privately too. Any Posts or updates are delivered to users in the “For You” area…

Contributed by:

Continue Reading »

February 20, 2019

Daily News: Local Media Tracking Study, Digital Advertising in U.S., Holiday Shopping on Mobile

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 63% Using Social Media to Find Local Businesses Made Contact (February 20, 2019) LSA Insider: “LSA has received the results of the most recent Local Media Tracking Study (LMTS). Managed by our partner…

Contributed by:

Continue Reading »
Close

First Name

Last Name

Company Name

Email Address