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January 25, 2019

Weekly News: Mobile-Marketing Cliché, Predictions from Local Marketing Experts, State of Social

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary What If Everything You Thought You Knew about Mobile Ads Is Wrong? (January 18, 2019) LSA Insider: “There’s a mobile-marketing cliché that promises mobile ads can deliver the…

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January 25, 2019

A Simple Way to Find Co-op Funds You’re Probably Missing

There’s an estimated $70 billion in available co-op funds; however, roughly half of that (~$35 billion) goes unused each year. An LSA survey of nearly 200 marketing and media professionals showed that the most common reason or obstacle is showing a client the specific co-op opportunity for them (42%). The same survey also showed that…

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January 24, 2019

Daily News: Marketing to Millennials, Omnichannel Optimization, LinkedIn Adds Interest Targeting

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 2019 Prediction: Google Breaks Down Barrier to Entry for Local Advertisers (January 24, 2019) LSA Insider: “I think we’re going to see more of Google helping small and local businesses with their online advertising…

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January 24, 2019

2019 Prediction: Google Breaks Down Barrier to Entry for Local Advertisers

I think we’re going to see more of Google helping small and local businesses with their online advertising challenges. Small businesses often lack resources and have difficulty in measuring the success of their search campaigns, if direct online conversions aren’t there. Google is supporting local businesses to better realize and act-on the local advertising opportunity…

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January 23, 2019

Daily News: SMBs & DIY Digital Marketing, Why Shoppers Abandon Carts, Accelerated Mobile Pages

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Do Most SMBs DIY Their Own Digital Marketing? (January 23, 2019) LSA Insider: “Of the roughly 28 million small businesses (SMBs) in the US, how many are trying to DIY their own digital…

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January 23, 2019

Why Do Most SMBs DIY Their Own Digital Marketing?

Of the roughly 28 million small businesses (SMBs) in the US, how many are trying to DIY their own digital marketing? The answer is: most of them. A recent LSA report (commissioned by Mono), revealed the marketing and software products SMBs purchased directly from the service provider’s website or app. Overwhelmingly, the most common self-provisioned…

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January 23, 2019

Less than 10% of SMBs ‘Extremely Marketing Savvy’ but 95% DIY

There have been many discussions on this blog related to do-it-yourself (DIY) digital marketing within the small and medium-sized business (SMB) population. From exploring the motivations behind the desire to DIY, to how these efforts translate (or don’t) to actual business results, these discussions have all led to a similar conclusion: DIY isn’t an effective…

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January 22, 2019

Daily News: Marketing Partnerships, State of Social 2019, Leveraging Amazon Search Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 2019 Prediction: Google Will Introduce Paid Features for GMB & More Focus on “Position 0″ (January 22, 2019) LSA Insider: “Google is putting a lot of money into adding features for the GMB listings…

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January 22, 2019

2019 Prediction: Google Will Introduce Paid Features for GMB & More Focus on “Position 0″

Google is putting a lot of money into adding features for the GMB listings and making it so they almost take the place of the website for local businesses. They are going to want to monetize it someway down the road. I predict an increase in GMB features some of which will be paid options….

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January 22, 2019

What to Look for in a Marketing Partnership

Partner marketing is when two businesses join forces to improve the experience for their customers. In the majority of cases, such partnerships are formed by two brands offering complimentary services. However, marketing agencies and resellers can also form marketing partnerships. For instance, Boostability partners with marketers to support them in providing their clients with SEO…

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