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BIA/Kelsey Probes Industry CEOs on the Keys to ‘Being Built to Last’

Mobile Growth Adds New Opportunities, Incremental Touch Points With Consumers

Kodak CMO Asks YP Industry to Consider ‘Return on Ignoring’ Social, Digital Media

Industry Excellence Awards at the 2010 YPA Conference

Neg Norton Highlights Industry Transformation at YPA 2010 Conference

YPA Launches YPA ELITE IYP and Share of Voice Offerings

Chris Cummings Calls for Industry Transparency to Prove Value

YPA ‘Transformers’: Dispel the Myths Video

Tweeting from YPA ‘Transformers’

Yellowbook Launches New iPad App

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