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February 26, 2019

2019 Ad-to-Action Winners Announced at #LSA19 in Dana Point

Earlier today, the LSA announced the winners Ad-to-Action Awards at the LSA19 conference in Dana Point, California. This year marks the 6th installment of the awards, which showcase the top innovations in local and location-based marketing and commerce that drive local consumer actions. This year’s awards featured over 80 unique entries from outstanding companies, agencies…

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February 26, 2019

#LSA19: Getting the Most Out of the GMB API

In my session at LSA19, I offered an overview of the functionality available in the Google My Business (GMB) API, and described some of the benefits we’ve seen at Brandify in using the API to serve multi-location brand clients. The GMB API represents, in many ways, the culmination of a history that began in 2005…

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February 26, 2019

#LSA19: BIY, DIY, DIFM: Which Model Makes Sense and for Whom?

This panel featured some our industry’s favorite acronyms – Buy-it-Yourself (BIY), Do-it-Yourself (DIY) and Do-it-for-Me (DIFM). As an industry, we’re all trying to help small businesses succeed online, so how can we as technology and service providers best engage with our small business customers and get them more involved in their online presence? The session…

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February 26, 2019

#LSA19: The Key to Earning Customer Trust is Securing Vendor Trust

Less than 1 in 5 channel partners reach “trusted partner status” from their vendors, we learned in today’s lively session at LSA19: The Science Behind Increasing Customer Retention, with Uberall’s Lex ten Veen, EVP of Partnerships along with Vendasta CEO and Co-founder Brendan King, and Neil Crist, VP Products at Moz. Which is too bad,…

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February 26, 2019

#LSA19: Secrets of Marketing to Millennial Business Owners & Decision Makers

The second part of a two-part session that focused on customer acquisition was presented by Sandy Lohr, CEO of MatchCraft. The presentation concentrated on millennials and how companies are doing business differently with them. “It’s important for us to understand the mindset,” she said, “They [millennials] are the most educated group of young adults in…

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February 26, 2019

#LSA19: The New Reality of Customer Acquisition

The first part of a split session on Tuesday morning at LSA19 focused on the challenges associated with acquiring small business customers in a noisy and competitive market. The session was presented by Dan Olson, CEO of UpCity. Dan kicked off the session by detailing how the traditional customer acquisition ‘funnel’ has transformed into a…

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February 26, 2019

#LSA19: Q&A with Alignable’s President & Co-Founder Venkat Krishnamurthy

Earlier today, LSA’s Greg Sterling took part in a one on one interview, with Alignable’s President and Co-Founder, Venkat Krishnamurthy. The session focused on the state of small business, as well as what Alignable is and how it came to exist, and why trust is the core of its mission. Here are a few notable…

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February 25, 2019

#LSA19: Disruption is a Combination of Algorithm & People Wisdom

The final keynote from day one at LSA19 was presented by Chip Conley, founder of Joie de Vivre Hotels and a strategic adviser to Airbnb. As the best-selling author of five books, Chip shared his knowledge on leadership and culture, as well as how organizations can thrive in an era of disruption. Admittedly, Chip explained…

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February 25, 2019

#LSA19: Logical Position’s Take on Building a Successful Sales Organization

During their presentation at LSA19, Eric Scriven and Michael Weinhouse of Logical Position shared their experience building a successful sales team. Headquartered in Lake Oswego, Oregon, Logical Position is a full-service digital marketing agency providing paid search, social media advertising, SEO, web and design services. The company has built one of the most dynamic and…

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February 25, 2019

#LSA19: 4 Takeaways from the Co-op Best Practices & Case Studies Workshop

This afternoon at LSA19’s co-op workshop, five industry experts discussed concrete case studies and process advice about how to tap into co-op funding to generate more spending and satisfaction from local advertisers. The panelists included: Four key takeaways from the lecture included: 1.) All panelists in the co-op workshop were consistent with the message that…

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