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January 30, 2019

Daily News: Consumer Review Journey, Bing’s Local Search APIs, Page Speed & Purchasing Decisions

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Recency Counts: Unpacking the ‘Consumer Review Journey’ (January 30, 2019) LSA Insider: “No one disputes the influence of reviews and ratings on consumer buying decisions. A 2018 study conducted by LSA for SOCi found…

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January 30, 2019

Recency Counts: Unpacking the ‘Consumer Review Journey’

No one disputes the influence of reviews and ratings on consumer buying decisions. A 2018 study conducted by LSA for SOCi found that reviews and ratings were the “most important” influence on purchase decisions, outweighing all other factors, including pricing/discounts, business location — even personal recommendations of a friend or colleague. In addition, 71% of consumer…

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January 29, 2019

Daily News: 2019 Ad-to-Action Awards Finalists, Paid Search Automation, Facebook Attribution

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Here Are Your 2019 Ad-to-Action Awards Finalists (January 29, 2019) LSA Insider: “Today, the Local Search Association (LSA) announced finalists for the 2019 Ad-to-Action Awards. Now in its fourth year, the Awards recognize the…

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January 29, 2019

Here Are Your 2019 Ad-to-Action Awards Finalists

Today, the Local Search Association (LSA) announced finalists for the 2019 Ad-to-Action Awards. Now in its sixth year, the Awards recognize the top products, campaigns and software driving online-to-offline and local consumer actions. LSA received more than 80 submissions from media companies, agencies and technology providers from North America, Europe, India, Australia and Israel. LSA will…

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January 29, 2019

Paid-Search Automation Not Ready for Prime Time

Back in December I received an email from Google asking to develop a completely automated paid search campaign on behalf of my new digital marketing agency, Rithm Marketing. My guess is that this is part of a larger effort to test the company’s ability to build automated campaigns from end to end (keywords, to bids,…

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January 28, 2019

Daily News: Google’s Ad Campaign Support, LSA19 Privacy Sessions, Facebook’s Messaging Platforms

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On February 4, Google Will Start Intervening in SEM Campaigns (January 28, 2019) LSA Insider: “Last week an email went out to an undetermined number of paid-search marketers. It says, “Google Ads experts are…

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January 28, 2019

On February 4, Google Will Start Intervening in SEM Campaigns

Last week an email went out to an undetermined number of paid-search marketers. It says, “Google Ads experts are identifying key changes that can help you get more out of your ads, from restructuring your ad groups and modifying your keywords to adjusting your bids and updating your ad text” (see below). It was first publicized on…

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January 28, 2019

LSA19 Privacy Sessions: What You Need to Know — and Do (Now)

Today, January 28, is officially “Data Privacy Day,” which began in 2007 in Europe and in 2008 in the US. Privacy is a topic that many people find confusing or boring. But it’s probably the most important topic facing marketers and brands right now. Data is the currency of the digital economy. Privacy rules have…

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January 28, 2019

2019 Predictions: Voice Will Become #1 Tool for Consumer Search

Voice assistants like Siri and Alexa are becoming the preferred search tool for consumers. In response to that, businesses will need to start adopting strategies to prepare for this shift in voice technology reliance. One strategy we predict will be implemented across brands is Voice Engine Optimization, which refers to a new content marketing strategy…

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January 25, 2019

Daily News: Facebook’s Brand Safety Certification, Page Load Times, Google Organic Search CTRs

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A Simple Way to Find Co-op Funds You’re Probably Missing (January 25, 2019) LSA Insider: “There’s an estimated $70 billion in available co-op funds; however, roughly half of that (~$35 billion) goes unused each…

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