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May 6, 2019

Daily News: Successful SMB SaaS Products, Small Business Statistics, GMB’s Pay-to-Play Hint

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 95% of New Products Fail: Successful SMB SaaS Products Must Solve Real-World Problems (May 6, 2019) LSA Insider: “The world is constantly being flooded with new products of all shapes and sizes. Whether it’s…

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May 6, 2019

95% of New Products Fail: Successful SMB SaaS Products Must Solve Real-World Problems

The world is constantly being flooded with new products of all shapes and sizes. Whether it’s a non-stick pan, a workout machine or a new technology, the success of these products is, in many cases, determined long before their launch. To better ensure a successful product launch, exploratory research must be conducted at the very…

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May 6, 2019

30 Million SMBs: How Many Are Your Potential Customers?

This week is national small business week. In honor of that, here are a few statistics about small businesses and what they represent in the roughly $20 trillion US economy. The Small Business Administration, which defines “small business” to include firms with up to 499 employees, now says there are 30.2 million SMBs as of the end of 2018. This…

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May 6, 2019

Does Google’s Hint at Pay-to-Play for GMB Put The Channel at Risk?

Google recently sent Google My Business users a survey about charging for services and features, among other topics. While the survey isn’t necessarily indicative of any sudden changes, it points to Google’s willingness to tinker with the historically free model. A subscription model would have far-reaching effects on Google itself as well as the digital…

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May 3, 2019

Daily News: SMBs at LOCALOGY ENGAGE, Amazon’s Incremental Ad Revenues, Trust in SMB Websites

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Voice of the Customer: Hear from SMBs Live at LOCALOGY ENGAGE (May 2, 2019) LSA Insider: “LSA’s upcoming Localogy Engage: SaaS SMB event (June 3 – 4, Washington DC) is unique among industry conferences….

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May 3, 2019

Weekly News: Customer Acquisition Costs, SaaS ‘Engagement’ Problem, SMB Technology Adoption

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary As Customer Acquisition Costs Rise, SMB SaaS Tech Providers Find Innovative Ways to Reduce Churn (April 30, 2019) LSA Insider: “With bountiful opportunities available, investors are allocating…

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May 2, 2019

Voice of the Customer: Hear from SMBs Live at LOCALOGY ENGAGE

LSA’s upcoming Localogy Engage: SaaS SMB event (June 3 – 4, Washington DC) is unique among industry conferences. Most gatherings about SaaS or SMB advertiser acquisition and retention deal in vicarious abstractions — you hear about SMBs, not from them. At Engage, you’ll hear SMBs tell their own stories. We’re trying to facilitate a conversation between local business…

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May 2, 2019

Daily News: SMB Technology Adoption, Google’s Auto-Delete Feature, Marketing Automation

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SMBs: Do You Speak My Language? (May 2, 2019) LSA Insider: “While advertising and media remain important, the new frontier is the adoption and use of technology by SMBs to deliver better customer experiences…

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May 2, 2019

SMBs: Do You Speak My Language?

While advertising and media remain important, the new frontier is the adoption and use of technology by SMBs to deliver better customer experiences and drive more favorable business economics. LSA has been at the forefront of doing this with the launch of the Tech Adoption Index. The latest Wave and discussion of key SMB metrics…

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May 1, 2019

Daily News: Google’s ‘CallJoy’ Virtual Agent, SMB Ad Spend, Facebook Messenger’s New Features

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Google’s ‘CallJoy’ Virtual Agent Says about Where the Market Is Going (May 1, 2019) LSA Insider: “Earlier today Google’s Area 120 products group announced CallJoy, a virtual agent SaaS offering ($39 per month)…

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