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May 10, 2019

Weekly News: 30 Millions SMBs, The Subscription Model, Successful SMB SaaS Products

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary 30 Million SMBs: How Many Are Your Potential Customers? (May 6, 2019) LSA Insider: “This week is national small business week. In honor of that, here are a…

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May 10, 2019

Replay: Local SEO & Calls — Advanced Strategies to Attract and Convert Customers

During a recent LSA webinar, Mark Aspillera from BrightEdge and Dave McAnally from DialogTech discussed the importance of local SEO, as well as online and offline SEO strategies for marketers that will help increase conversions. To begin, Mark explained the five components that need to be taken into consideration when optimizing websites, which include: Site…

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May 9, 2019

Daily News: Facebook SMB Ad Tools, Google’s Local Campaigns for SMBs, Chatbots Driving Retail Sales

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google: Local Campaigns Coming Soon to SMB Advertisers (May 9, 2019) LSA Insider: “This week Google held its massive developer conference (Google I/O). Next week is Google’s annual event dedicated specifically to its ad…

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May 9, 2019

Google: Local Campaigns Coming Soon to SMB Advertisers

This week Google held its massive developer conference (Google I/O). Next week is Google’s annual event dedicated specifically to its ad products: Google Marketing Live. Google teased the event in a blog post, which focused on Local campaigns. Local campaigns are a subset of Smart Campaigns, which are almost entirely automated. They’re intended mostly for SMBs and…

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May 8, 2019

Facebook Offers New SMB Ad Tools, Says 90 Million Now on Platform

Earlier this week Facebook announced a number of new tools and features for small businesses (SMBs). The company is launching automated ads, online appointments, new video editing tools and more SMB training courses. It also said there are more than 90 million small businesses on Facebook. Automated ads. With automated ads the system will create up to six…

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May 8, 2019

Daily News: SaaS Companies & Retention, Social Marketers, Digital Ad Revenues

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Here’s What SaaS Companies are Doing to Increase Retention (May 8, 2019) LSA Insider: “According to the US Small Business Administration’s 2018 Small Business Profile, there are 30.2 million SMBs in the US. A…

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May 8, 2019

Here’s What SaaS Companies are Doing to Increase Retention

According to the US Small Business Administration’s 2018 Small Business Profile, there are 30.2 million SMBs in the US. A number this high provides a massive market opportunity for SaaS companies who sell their services to these business, but that doesn’t mean the road to get there isn’t without common challenges. Arguably the biggest problem…

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May 7, 2019

Daily News: Death of the SMB Website, The Subscription Model, Facebook’s Automated Ads Platform

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Death of the SMB Website Has Been Greatly Exaggerated (May 7, 2019) LSA Insider: “A number of people in the local SEO community have argued that GMB (and Facebook) make the SMB website…

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May 7, 2019

The Death of the SMB Website Has Been Greatly Exaggerated

A number of people in the local SEO community have argued that GMB (and Facebook) make the SMB website a thing of the past — except perhaps as a “data hub.” And while it’s true that Google, Facebook, Yelp and other consumer destinations are typically the first consumer point of contact with small businesses, a new survey from…

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May 7, 2019

Will SaaS Swallow Everything?

Are we in an era of “subscribe or die?” Not exactly. But this article in The Atlantic argues that we now live in a world full of subscriptions. As the writer correctly points out, subscriptions were originally the province of magazines and newspapers but have now extended to a host of other things, including household…

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