Archive

February 21, 2019

Video, Weekend Posts Generate Most Engagement on Facebook

Despite data privacy scandals, nearly 1.5 billion people log in to Facebook daily, just over half of whom check several times a day. Such high usage (by consumers of all ages) leaves plenty of opportunity for marketers to reach their target audiences with organic Facebook posts. The question is, what tactics work best for generating…

Contributed by:

Continue Reading »

February 20, 2019

Google Brings Local Business Follow Button to Maps for the iPhone

Last October, Google introduced a Follow button on local business profiles in Google Maps for Android. Users who follow the business receive “updates and offers” (Google Posts) from that business. The business also can see the user’s public profile information,though users can follow privately too. Any Posts or updates are delivered to users in the “For You” area…

Contributed by:

Continue Reading »

February 20, 2019

Daily News: Local Media Tracking Study, Digital Advertising in U.S., Holiday Shopping on Mobile

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 63% Using Social Media to Find Local Businesses Made Contact (February 20, 2019) LSA Insider: “LSA has received the results of the most recent Local Media Tracking Study (LMTS). Managed by our partner…

Contributed by:

Continue Reading »

February 20, 2019

Data: 63% Using Social Media to Find Local Businesses Made Contact

LSA has received the results of the most recent Local Media Tracking Study (LMTS). Managed by our partner Thrive Analytics, it measures consumer usage of various digital and traditional media channels for local business search and discovery. There are 13 channels tracked, from newspapers, coupons and print directories to search engines, review sites, social networks, websites and mobile…

Contributed by:

Continue Reading »

February 20, 2019

Digital Now 54% of US Advertising, Mobile Two-Thirds of Digital

Digital advertising in the United States will be worth approximately $129.3 billion in 2019, according to new estimates from eMarketer. Traditional media collectively will come in at $20 billion less, around $109 billion. This marks the first time that digital advertising has exceeded traditional media. Accordingly, digital advertising will represent 54.2% of overall US advertising….

Contributed by:

Continue Reading »

February 19, 2019

Daily News: Search Ads on Facebook, B2B Engagement Channels, Google Actions vs. Alexa Skills

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Will SMBs Buy Search Ads on Facebook? (February 19, 2019) LSA Insider: “Last December Facebook started testing ads in search results — again. It had tried an initial paid-search experiment in 2012 and shuttered…

Contributed by:

Continue Reading »

February 19, 2019

Will SMBs Buy Search Ads on Facebook?

Last December Facebook started testing ads in search results — again. It had tried an initial paid-search experiment in 2012 and shuttered it not long after it was introduced. Today Vertical Leap posted some additional information about search ads on Facebook: Search ads are repurposed from News Feed ads with a headline, image, copy text…

Contributed by:

Continue Reading »

February 19, 2019

Study: Live Events Most Successful B2B Engagement Channel

There is no denying the power of meeting face-to-face. Often the most efficient way to do this is at live events. According to a Demand Gen Report, 76% of 150 B2B marketers said that live events offered the best top-funnel engagement opportunity. But the embrace of live events isn’t just for the top of the funnel. A majority…

Contributed by:

Continue Reading »

February 18, 2019

Daily News: EU Small Business Sites, Amazon ‘Moments’, Shopping Campaigns in Bing Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Almost 50% of EU Small Business Sites Fail CX Rules (February 18, 2019) LSA Insider: “European search industry trade association SIINDA released data on the state of European small business websites. The data…

Contributed by:

Continue Reading »

February 18, 2019

Study: Almost 50% of EU Small Business Sites Fail CX Rules

European search industry trade association SIINDA released data on the state of European small business websites. The data set looked at more than 350,000 SMB sites in eight countries. The picture that emerges is one where a substantial minority of businesses — approaching 50% in some cases — are not keeping pace with consumer expectations. Here…

Contributed by:

Continue Reading »
Close

First Name

Last Name

Company Name

Email Address