LSA Insider

November 12, 2018

Daily News: Reviews, Ratings & Local SEO Rankings, The SMB Landscape, The Voice Assistant Revolution

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. POV: SMB Telesales Don’t Work, Need ‘Product-First’ Approach (November 12, 2018) LSA Insider: “One of the highlights of last week’s Tech Adoption Summit in San Francisco was ThriveHive CMO Adam Blake’s thought-provoking discussion of…

Contributed by: Courtney Dobson

November 12, 2018

Study: How Google Reviews, Star Ratings Impact Local SEO Rankings

While online reviews are heavily used by consumers to make purchase decisions, they have also become a crucial local ranking factor. A recent study from BrightLocal explored Google reviews from over 93,000 businesses over 26 industries. The data included the number of reviews, average star ratings, as well as how both components factor into local…

Contributed by: Courtney Dobson

November 12, 2018

Tech Adoption Summit 2018: Some New Perspective on the SMB Landscape

What makes building and selling innovation to small, local businesses so challenging? Bob Yakominich – Broadly’s Vice President of Sales and a veteran of American Express, Zip and CitySearch, among others – joined the Tech Adoption Summit to share some perspective. Unlike enterprise companies, SMB owners wear many different hats — they work both in the…

Contributed by: Leslie Hobbs

November 9, 2018

Daily News: The C in CRM, Incentivized Reviews, SEO Complications

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Localogy: LSA’s Final 2018 Event Happening Today in Seattle (November 9, 2018) LSA Insider: “Today LSA is holding its final event of 2018: Localogy. The event is designed to showcase advanced local digital marketing…

Contributed by: Courtney Dobson

November 9, 2018

Weekly News: Meaningful Content Marketing, CX & In-House MarTech Growth, Facebook Helps Online SMBs

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary SMB Panel: The Demand for Service and the Problem of Scale (November 7, 2018) LSA Insider: “After another successful SMB digital marketing bootcamp yesterday at Yelp’s San Francisco…

Contributed by: Courtney Dobson

November 9, 2018

Localogy: LSA’s Final 2018 Event Happening Today in Seattle

Today LSA is holding its final event of 2018: Localogy. The event is designed to showcase advanced local digital marketing tactics, and related topics. It’s intended for digital agencies and in-house marketers and being held at Microsoft’s headquarters in Redmond, Washington. Here are our speakers today: Here’s our agenda: Why You Need an On-SERP Optimization…

Contributed by: Greg Sterling

November 9, 2018

Tech Adoption Summit 2018: What Does the C in CRM Stand For?

Enterprise companies manage relationships. Small and local businesses have relationships — and they hinge on being able to track and understand conversations. That was a key point of Broadly CEO and Co-founder Josh Melick’s Headline Talk during LSA’s Tech Adoption Summit 2018. Melick went on to say that innovators often forget that small businesses are unique,…

Contributed by: Leslie Hobbs

November 9, 2018

After 20 Years of Hard SAAS Lessons, Verizon-Owned Yahoo Small Business Primed for Growth

Responding to session interviewer Greg Sterling during a fireside chat at the Tech Adoption Summit today, Kushagra Shrivastava, Managing Director for Yahoo Small Business, talked about how Yahoo Small Business has evolved over the past 20 years. While giving a nod to competitive pressures brought by new products coming to market, he added that there…

Contributed by: Dan Breeden

November 8, 2018

Daily News: Co-op Ad Dollars, Biggest Martech Challenges, Hyperlocal Listing Strategy on Google

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Use it or Lose it: Co-op Ad Dollars (November 8, 2018) LSA Insider: “Getting consumer attention and gaining visibility during this crucial holiday season can be challenging. That’s why local retailers need to take…

Contributed by: Courtney Dobson

November 8, 2018

Use it or Lose it: Co-op Ad Dollars

Hudson, OH, USA - June 14, 2014: Quaint shops and businesses dating back more than a century line Hudson's Main Street looking north.

The fourth quarter is a critical time for many retailers. And this year, according to multiple surveys, consumers expect to spend more and are shopping earlier. But getting consumer attention and gaining visibility during this crucial holiday season can be challenging. That’s why local retailers need to take advantage of every opportunity to maximize their…

Contributed by: Courtney Dobson