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April 30, 2019

Daily News: Customer Acquisition Costs, SaaS ‘Engagement’ Problem, GMB Subscription Bundles

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. As Customer Acquisition Costs Rise, SMB SaaS Tech Providers Find Innovative Ways to Reduce Churn (April 30, 2019) LSA Insider: “With bountiful opportunities available, investors are allocating a great deal of money into SMB…

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April 30, 2019

As Customer Acquisition Costs Rise, SMB SaaS Tech Providers Find Innovative Ways to Reduce Churn

With bountiful opportunities available, investors are allocating a great deal of money into SMB SaaS companies. According to SurePath Capital Partners, SMB-focused software companies raised roughly 1.3B in March and around 2.2B in February of this year. The investments ranged from restaurant management platforms to cloud-based HR software. Despite all the capital, these SMB SaaS…

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April 29, 2019

Webinar Tomorrow: How Multi-touch Attribution Helps SMB Retention

The image above is from Gartner; it reflects an ugly, convoluted B2B buyer’s journey. And while B2C consumer journeys may be somewhat less complex, they also involve numerous touchpoints across devices and channels. For example, the following proprietary LSA Local Media Tracking Study data (2018, n=4,000) shows that within the “past month” consumers seeking to…

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April 29, 2019

Billions of Dollars in Unused Software Points to SaaS ‘Engagement’ Problem

A new report on enterprise software usage by Emarsys reveals that 28% of all software on work PCs is essentially unused. The analysis was based on a study of 74 enterprises in 13 industries in the US and UK. None of the companies in the study were SMBs. The report concludes, “Over a quarter (28%) of all software deployed across those…

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April 29, 2019

Google Tests Concept of GMB Subscription Bundles and Pricing

Over the weekend Google sent an undetermined number of Google My Business customers a survey about features and services. Some of these are existing features and some are hypothetical. It’s interesting as a roadmap preview, on the one hand. But more interesting is the fact that it presents bundles of services/features and potential pricing. The survey was posted on Twitter by Sean…

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April 26, 2019

Daily News: Amazon’s Ad Revenue, Snapchat’s ‘Snap Select’, New Rules of Customer Engagement

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon’s ad revenue rises 34%, but growth slows (April 26, 2019) Mobile Marketer: “The sudden deceleration in Amazon’s ad growth — after growing at least 60% in the past five quarters, as noted by…

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April 26, 2019

Weekly News: SaaS Valuations for SMBs, Multi-Touch Attribution, Google SERP Survey

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary SaaS for SMBs: PR Is the Same, but Valuations Have Radically Changed (April 24, 2019) LSA Insider: “I saw an ad this morning for SurePayroll, which triggered me…

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April 25, 2019

Daily News: Facebook Stories Ads, Mobile-First Strategy, Google Search Spend Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads (April 25, 2019) Marketing Land: “Facebook’s bet on Stories Ads looks like it is paying off.COO Sheryl Sandberg said Wednesday during the company’s…

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April 24, 2019

Daily News: SaaS Valuations for SMBs, Google SERP Survey, Kohl’s Amazon ‘Return Centers’

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SaaS for SMBs: PR Is the Same, but Valuations Have Radically Changed (April 24, 2019) LSA Insider: “I saw an ad this morning for SurePayroll, which triggered me to learn more about the company….

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April 24, 2019

SaaS for SMBs: PR Is the Same, but Valuations Have Radically Changed

I saw an ad this morning for SurePayroll, which triggered me to learn more about the company. I was intrigued because while I had heard of SurePayroll, I had not realized it was part of the larger, more established small business payroll company Paychex. I discovered that SurePayroll was acquired in 2010 by Paychex for…

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