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January 7, 2019

Why Five-star Reviews Fail to Perform (and How to Fix Them)

Northwestern University’s Spiegel Research Center analyzed 57,000 reviews from anonymous consumers and 65,000 reviews from verified buyers of more than 13,500 unique products in diverse categories. They made a startling discovery. Reviews could increase marketing conversion rates by a whopping 270%. Their groundbreaking research covers a variety of areas. Their research validates the importance and effectiveness of…

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January 4, 2019

Daily News: Local Innovation in 2019, Smart Home Technology, Retail Sales from Smartphones

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Does (Local) Innovation Look Like in 2019? An Open Question (January 4, 2019) Street Fight: “Etymologically, innovation refers to the introduction of something new. And that, in a nutshell, is the promise of…

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January 4, 2019

Weekly News: Voice’s Impact on Local, Influences on B2B Buyers, Local SEO Predictions

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Trust Was a Big Theme in 2018, It Will Be Again in 2019 (January 2, 2019) LSA Insider: “Trust in political institutions, corporations, internet platforms and digital media…

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January 3, 2019

Daily News: Available Co-op Plans, Trust in Digital Media & More in 2019, ‘Near Me’ Searching

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Discover 8,000 Available Co-op Plans (January 3, 2019) LSA Insider: “It’s important to kick-start the year off right by gathering accrual information and conducting plan research for your client’s 2019 co-op advertising plan. And…

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January 3, 2019

Discover 8,000 Available Co-op Plans

As the beginning of the year takes hold, there’s never been a better time to take advantage of co-op advertising. A New Year means new opportunities for growth, and comprehensive co-op ad plans can help increase ROI on ad campaigns, product movement, sales volume, profit margins and more. It’s important to kick-start the year off…

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January 2, 2019

Trust Was a Big Theme in 2018, It Will Be Again in 2019

Trust in political institutions, corporations, internet platforms and digital media is in serious decline. That’s one of the big digital themes of 2018 that will continue in 2019 and beyond. Every sector of the online media ecosystem is now rife with distrust. Almost daily we read about fake news, brand safety issues, bot traffic, click fraud, location fraud, as well as increasing…

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January 2, 2019

Daily News: Top Influences on B2B Buyers, Local SEO Predictions for 2019, Email Marketing Trends

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Top 3 Influences on B2B Buyers: Websites, Events & Content (January 2, 2019) LSA Insider: “Over the last two years, the role of the small business website was a source of debate for local…

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January 2, 2019

Top 3 Influences on B2B Buyers: Websites, Events & Content

Over the last two years, the role of the small business website was a source of debate for local marketers. While some argue that Google is the new homepage for many small businesses, others argue the power of the website goes beyond the SERP. From the buyer’s perspective, the website is a critical checkpoint, particularly…

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January 2, 2019

Three Local SEO Predictions for 2019

Because most companies don’t have unlimited funds to put towards SEO initiatives, this is the time of year when many of your clients are deciding where to direct their digital marketing dollars. How can you help them to get the most impact for their money? To help, here are three of our 2019 predictions: Online…

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December 21, 2018

Daily News: Social Brand Engagement, 2019 Location Data Predictions, AI-powered Commerce

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 70% of Social Brand Engagement Occurs on Local Pages (December 21, 2018) LSA Insider: “Data shows that the average person will spend almost 2 hours on social media every day. It has completely…

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