Archive

January 17, 2019

Overcoming 5 Common Co-op Advertising Objections

In a perfect world, every client you come across would agree with all of your proposed co-op advertising plans, allowing you to do whatever you wish with their allocated funds. Unfortunately, this is not a reality and you are more than likely going to come across clients who resist the process. You need to educate…

Contributed by:

Continue Reading »

January 16, 2019

Daily News: New WordPress Platform, Retail Apocalypse, Post-Disruptive Marketing Landscape

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New WordPress Platform Aims to Help Local News Organizations Thrive (January 16, 2019) LSA Insider: “As local news organizations struggle to sustain themselves, a group of industry leaders is looking to make it easier…

Contributed by:

Continue Reading »

January 16, 2019

What Unique Experiences Motivate Consumers to Shop In-store?

The term “retail apocalypse” is probably overused, but it captures the challenges traditional retailers are facing in a more fragmented and complex market. One of the major challenges for stores is driving foot traffic and repeat visits in the era of one-click commerce. A new survey from Yes Lifecycle marketing of 1,000 consumers revealed some…

Contributed by:

Continue Reading »

January 16, 2019

New WordPress Platform Aims to Help Local News Organizations Thrive

As local news organizations struggle to sustain themselves, a group of industry leaders is looking to make it easier with a new open-source platform called Newspack. Newspack was developed by Automatic (WordPress) with backing from Google, Lenfest, Civil and the Knight Foundation. The all-in-one platform, designed for small- and medium-sized organizations, will help local news…

Contributed by:

Continue Reading »

January 15, 2019

Daily News: Digital Video for Brands, Doddle Launches in US, Record-Breaking Online Holiday Shopping

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Premium non-skippable video can offer brands stronger messaging opportunities, new study finds (January 15, 2019) The Drum: “Digital video is a strong driver of brand awareness but must be tailored to its environment for…

Contributed by:

Continue Reading »

January 14, 2019

Daily News: AdWords Express is Dead, SEO Tools for Marketers, Voice Search Readiness in 2019

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. AdWords Express Is Dead, Long Live Smart Campaigns (January 14, 2019) LSA Insider: “RIP AdWords Express. Not a surprise to anyone, it has been officially subsumed by Google Smart Campaigns. Smart Campaigns were introduced…

Contributed by:

Continue Reading »

January 14, 2019

AdWords Express Is Dead, Long Live Smart Campaigns

RIP AdWords Express. Not a surprise to anyone, it has been officially subsumed by Google Smart Campaigns. Smart Campaigns were introduced in July of last year, with the intention of simplifying the ad-creation experience for small business owners. Smart Campaigns is built on the same technology platform used to power AdWords Express but it offers more features and…

Contributed by:

Continue Reading »

January 14, 2019

All of the SEO Tools Marketers Need for 2019

2019 is here, and that means it’s time for marketers to take a step back and see how they can keep their client’s online presence modernized and effective. As search trends change and local SEO tools become more powerful, it’s important to stay ahead of the curve when it comes to growing your client’s digital…

Contributed by:

Continue Reading »

January 11, 2019

Daily News: Smart Audio Report, US Social Trends for 2019, Google’s Internal SEO Strategy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Now Nearly 120 Million Smart Speakers in U.S. (January 11, 2019) LSA Insider: “The Smart Audio Report revealed that 21% of US adults (53 million) own a smart speaker, up from 18% (43…

Contributed by:

Continue Reading »

January 11, 2019

Weekly News: Local SEO Predictions, Five-star Reviews, The Local-Social Content Challenge for Brands

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary What Do 100 Million Alexa Devices Mean for the Local Market? (January 7, 2019) LSA Insider: “Amazon’s Dave Limp revealed in an interview that the company had sold…

Contributed by:

Continue Reading »
Close

First Name

Last Name

Company Name

Email Address