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March 22, 2019

Daily News: Mobile Audience Marketing, Digital & Traditional Ad Spend, Amazon’s Mobile Video Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 key components of mobile audience marketing (March 22, 2019) Marketing Land: “As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve.” How…

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March 22, 2019

Weekly News: SMB’s Digital Marketing Use, Review Markup Penalties, Consumers & Chatbots

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Why Would 29% of SMBs Say They’re Not Using Digital Marketing This Year? (March 14, 2019) LSA Insider: “Challenges of time and budget have been consistent themes for…

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March 21, 2019

Daily News: Review Markup Penalties, Brands & Location Targeting, Amazon’s Hourly Bidding Algorithm

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Do You Know How to Avoid a Review Markup Penalty? (March 21, 2019) LSA Insider: “As marketers, we were familiar with the stars local businesses could get on their Google My Business listings from…

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March 21, 2019

Do You Know How to Avoid a Review Markup Penalty?

Just about every local business wants those review stars. As marketers, we were familiar with the stars local businesses could get on their Google My Business listings from customer reviews, but everyone about fell out of their chair when Google introduced stars for organic results. I’m talking about review rich snippets. And if you’re a…

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March 20, 2019

Daily News: Consumers & Chatbots, Google Search Console Sitemap Report, Content Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 60% Not That Into Chatbots but 40% Really Like Them (March 19, 2019) LSA Insider: “There are numerous consumer surveys about chatbots that argue people prefer interacting with them for certain tasks. Others…

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March 19, 2019

Survey: 60% Not That Into Chatbots but 40% Really Like Them

There are numerous consumer surveys about chatbots that argue people prefer interacting with them for certain tasks. Others come out the opposite way. The reality is somewhere in-between and fairly well captured in new survey data from Uberall. The survey of roughly 1,000 US adults asked about their level of interest in interacting with bots from “major brands”: 40% were…

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March 19, 2019

Daily News: Instagram’s E-Commerce Solution, Bing Ads Editor Update, Native Ad Market Growth

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Instagram Lets Brands Sell Products Directly Through the App (March 19, 2019) Search Engine Journal: “Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app….

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March 18, 2019

Daily News: SMB’s ‘SEO Strategy’, Martech Partnership Questions, The Experience Economy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Only 36% of SMBs Have an ‘SEO Strategy’ (March 18, 2019) LSA Insider: “Despite the waning visibility of organic content, SEO is arguably more important than ever. The vast majority of search clicks…

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March 18, 2019

Survey: Only 36% of SMBs Have an ‘SEO Strategy’

Despite the waning visibility of organic content, SEO is arguably more important than ever. The vast majority of search clicks occur on organic links/content. Yet, according to a survey from Clutch, only 36% of small businesses (SMBs) have an SEO strategy — though an additional 38% say they plan to in the future. Clutch uses the SBA’s…

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March 18, 2019

Thinking of a Martech Partnership? Ask These Questions First

About half of global CEOs are going to pursue a strategic alliance to drive corporate growth or profitability. And that thirst for partnerships applies to the martech industry. I thought a lot about the role of partnerships in martech as I read Tiffani Bova’s Growth IQ, one of the best business books I’ve read in…

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