LSA Insider

September 14, 2018

#PlaceConf: Pandora — What 400 Campaigns Taught Us about Location Attribution

Together, Pandora, the popular music streaming and automated music recommendation internet radio service, and Placed, a leader in location-driven insights and ad intelligence have completed over 400 campaigns. At the LSA’s Place Conference in New York City, Jim Watson of Placed joined Mat Butts of Pandora on stage as he presented a summary of what…

Contributed by: Jeffrey Dungen

September 13, 2018

#PlaceConf: Driving Retail Foot Traffic with Product Inventory Data

We’ve all read the headlines of the retail apocalypse and Amazon’s unstoppable disruption of the space. But according to Lastmile Retail and Yext, their work with a major telecom carrier paints a very different picture that highlights a key advantage that brick and mortar retailers can leverage online to fight back – their in store…

Contributed by: Michael Carini

September 13, 2018

Daily News: Consumer Expectations from Brands, SOCi Releases SOCi Go, Smart Speaker Forecast

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. To demystify location data, Unacast offers ‘Clear View Transparency Pledge’ (September 13, 2018) Marketing Land: “Location data has become an increasingly valuable asset to marketers. Using offline behavior and movements (like a “cookie for…

Contributed by: Courtney Dobson

September 13, 2018

#PlaceConf: Case Study — How to Find (More of) Your Best Customers with Location Intelligence

In the last 5 years, more than 150 meal kit companies have come to market, meeting consumers’ demand for convenience, and filling a variety of dietary niches. Although a few companies have unfortunately dissolved amidst the fierce competition, the market is still expected to generate $3 billion in sales in 2018. Yet, there are industry-wide…

Contributed by: Megan Ryan

September 13, 2018

#PlaceConf: What Nobody Will Tell You about Location Data

If one thing is clear about the location data industry, it’s that there has been a shift in mindset over the past several years. Location data is solidly considered a commodity, something on which all panelists of this session at 2018 Place Conference in New York City — Elina Greenstein, VP, Channel Partnerships, GroundTruth, Matthew Russo, Chief Marketing Officer, Gimbal,…

Contributed by: Rachel Peterson

September 13, 2018

#PlaceConf: Two Great Tastes — Direct Mail and Mobile Display

During their presentation at today’s Place Conference in New York City, Paul Elliot, president of consumer brands at Brandmuscle and Frost Prioleau, CEO at Simpli.fi, elaborated on a case study involving a campaign for a major wireless carrier. The presentation reflected on the use of geofencing paired with direct mail and mobile display and retargeting….

Contributed by: Danielle Kinney

September 13, 2018

#PlaceConf: Marketers Ignoring Real World Behavior Are ‘Seeing with One Eye’

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In the opening remarks at the 2018 Place Conference in New York City, LSA’s Greg Sterling kicked off the event discussing the powerful role of location in understanding people. He argued that where people live, work, play and shop are powerful signals that offer clues about identity, affinities and intent. From the marketing context, prior…

Contributed by: Joe Morsello

September 12, 2018

Daily News: Co-op Ad Funds, Google’s Latest Change, Consumer Comfortability with Data Exchange

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Regional Newspaper Uncovers $22,000 in Co-op Ad Funds in 1 Day (September 12, 2018) LSA Insider: “Given the “use it or lose it” nature of most co-op advertising programs, now is the time to…

Contributed by: Courtney Dobson

September 12, 2018

Regional Newspaper Uncovers $22,000 in Co-op Ad Funds in 1 Day

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Given the “use it or lose it” nature of most co-op advertising programs, now is the time to take advantage of co-op programs. Since co-op funding is a function of sales, the second half of the calendar year, more specifically Q4, is the best time to go after these co-op dollars. To help illustrate this,…

Contributed by: Joe Morsello

September 12, 2018

Study: 54% of Product Searches Began on Amazon in the Second Quarter of 2018

Amazon accounts for roughly half of all e-commerce, equating to about 5% of all retail spend. In 2018 alone, the online retailer is expected to generate $258 billion in US retail sales. While Amazon continues to grow and dominate many key categories, the growth rate appears to be slowing despite overtaking Google in product searches…

Contributed by: Courtney Dobson