LSA Insider

July 2, 2018

Daily News: What Local Marketers are Talking About, Digital Ad Rates, Mobile Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Halfway Through 2018, Here’s What Local Marketers Are Talking About (July 2, 2018) LSA Insider: “To help you get a sense of the pulse among local marketers, we’ve compiled our top article picks as…

Contributed by: Courtney Dobson

July 2, 2018

Halfway Through 2018, Here’s What Local Marketers Are Talking About

Only halfway through 2018 and the local and location-based marketing space looks much different than it did six months ago. From various high-profile deals and acquisitions, to major headlines from Facebook and Google, to GDPR, the local space continues to evolve and transform. To help you get a sense of the pulse among local marketers, we’ve…

Contributed by: LSA Editors

June 29, 2018

Daily News: The Voice Race, Consumers & Retail Personalization, Evolving the Brand Promise

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Starting Gun Has Fired for the Voice Race (June 29, 2018) eMarketer: “ere in the US, eMarketer’s latest forecast expects the number of smart speaker users to rise at a compound annual growth…

Contributed by: Courtney Dobson

June 29, 2018

Weekly News: Location Data Strategy, SMB’s Tech-First Future, Google Releases Simpler Solutions

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Mobile is taking over the customer journey (June 26, 2018) Marketing Land: “With over 40 percent of online transactions and growing, mobile is eating the world day by…

Contributed by: Courtney Dobson

June 28, 2018

Daily News: Google Releases Simpler Solutions, Shopping Via Voice, GMB’s Newest Addition

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Rebrands AdWords, Releases Simpler Solutions for Marketers & Small Businesses (June 28, 2018) LSA Insider: “As a result of the various changes in consumer behaviors, like the adoption of mobile and multi-channel usage,…

Contributed by: Courtney Dobson

June 28, 2018

Google Rebrands AdWords, Releases New Solutions for Marketers & SMBs

Nearly two decades ago, Google launched AdWords to help advertisers connect with consumers that were looking for their business, products and/or services via search. Today, with the rise of mobile usage and a fragmented digital landscape as the background, Google is announcing major updates to its advertising offerings and platform with AdWords now called Google Ads. The…

Contributed by: Courtney Dobson

June 27, 2018

Daily News: Voice Search & Ad Formats, Facebook’s ‘Keyword Snooze’, GDPR & Push Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: Online Advertising Will be 70% Larger Than TV Advertising by 2022 (June 27, 2018) LSA Insider: “According to a PwC June 2018 report, “Global Entertainment & Media Outlook,” internet advertising will be 70%…

Contributed by: Courtney Dobson

June 27, 2018

Report: Online Advertising Will be 70% Larger Than TV Advertising by 2022

For the first time ever, projected 2019 data is showing that consumers will spend more time online than watching TV. This worldwide shift will subsequently result in an increase in Internet ad spending, as that’s where consumers will be spending a greater portion of their time. Mobile usage is said to be a driving factor…

Contributed by: Courtney Dobson

June 26, 2018

Daily News: SMB’s Tech-First Future, InMobi & Microsoft Partner, Google’s URL Inspection Tool

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New Report: The Full-Stack, Tech-First Future of the SMB Market (June 26, 2018) LSA Insider: “A new report from LSA (commissioned by Vendasta), “The Full-Stack, Tech-First Future,” sheds some light on the shifting SMB…

Contributed by: Courtney Dobson

June 26, 2018

New Report: The Full-Stack, Tech-First Future of the SMB Market

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Facing challenges from big-brand competition like Amazon and other national chains, small businesses are recognizing the importance of being tech first. As small businesses begin to embrace this mindset, many are beginning to adopt useful software and tools from various providers that will help streamline their business processes. According to 2017 data from LSA’s Tech…

Contributed by: LSA Editors