Archive

February 13, 2019

Bill Dinan announced as LSA’s New President

Today, the LSA announced the appointment of a new President, Bill Dinan. Dinan succeeds Neg Norton who retired in December after 15 years as association president. As chairman of the LSA board since 2013, Dinan is no stranger to the association and the local ecosystem. Having previously held leadership roles at WEB.com, Acquisio and Telmetrics, he…

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February 12, 2019

Daily News: Shopper Expectations for In-store Tech, Direct-To-Consumer Business, Scan-and-Go Retail

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Retailers lag shopper expectations for in-store tech (February 12, 2019) Mobile Marketer: “Mobile technology is a key part of driving consumer expectations during shopping as the digital and physical worlds converge, BRP’s survey…

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February 11, 2019

Daily News: Mobile and Online Coupons, Choosing a Location Data Provider, Data Privacy Laws

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Using Mobile and Online Coupons to Attract Local Customers (February 11, 2019) LSA Insider: “We can all remember the days when we cut coupons before going to the grocery store or other retailers. That…

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February 11, 2019

Using Mobile and Online Coupons to Attract Local Customers

We can all remember the days when we cut coupons before going to the grocery store or other retailers. That time seems so long ago now that we have a mobile “wallet” and smartphones with easy access to digital coupons and offers. Today’s conveniences are appealing because not only do they allow us to leave…

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February 8, 2019

Daily News: Building a Challenger Brand, Location-Based Marketing, Cybersecurity in SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Tech Adoption Summit: Conference Video — Building a Challenger Brand (February 8, 2019) LSA Insider: “One of the most popular sessions at last year’s Tech Adoption Summit event in San Francisco featured Tolithia Kornweibel,…

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February 8, 2019

Weekly News: Online Consumer Touchpoints, Google Display Ads, Inaccurate Local Listings

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Google: Online Consumer Touchpoints Range Between 20 – 500 Depending on Purchase (February 5, 2019) LSA Insider: “Most marketers have come to understand the reality of a nuanced,…

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February 8, 2019

Tech Adoption Summit: Conference Video — Building a Challenger Brand

One of the most popular sessions at last year’s Tech Adoption Summit event in San Francisco featured Tolithia Kornweibel, head of marketing at Gusto, giving a talk about how the upstart SaaS company has staked out a promising niche in providing small businesses with cloud tools for handling payroll and HR. San Francisco-based Gusto currently has about 60,000 customers…

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February 7, 2019

Daily News: Product-Driven Marketing, The New Realities of Local Search, Instagram Advertisers

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Tech Adoption Summit: Conference Video — The Case for Product-Driven Marketing (February 7, 2019) LSA Insider: “We’re in the process of digging into the video vault from last year’s Tech Adoption Summit, held November…

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February 7, 2019

Tech Adoption Summit: Conference Video — The Case for Product-Driven Marketing

We’re in the process of digging into the video vault from last year’s Tech Adoption Summit, held November 7 at a tiny, quirky venue in San Francisco’s Mission District. It was a packed day spent geeking out on the things that drive the small-business SaaS industry — creating compelling brands and customer experiences, building great…

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February 6, 2019

Daily News: Local Search Industry Survey, Inaccurate Local Listings, Consumer’s Online Privacy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 56% of Local SEOs Say Ranking Harder in 2019 but Most Still Upbeat (February 6, 2019) LSA Insider: “Last month, BrightLocal released its annual Local Search Industry survey, which focuses on the services,…

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