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March 7, 2019

Daily News: Voice & Mobile Devices, SMB Digital Marketing, Online Authority, AI-Driven Personalization

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Voice Will Soon Be the Primary UI for Mobile Search (March 7, 2019) LSA Insider: “Voice is becoming the preferred way to interact with and control mobile devices. That’s according to a recent study…

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March 7, 2019

Voice Will Soon Be the Primary UI for Mobile Search

Voice is becoming the preferred way to interact with and control mobile devices. That’s according to a recent study from Stone Temple/Perficient Digital. The survey asked just over 1,700 US adults about their attitudes and behavior in connection with voice on mobile devices and virtual assistants. As a basic matter, the survey found that people were…

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March 7, 2019

Five Ways to Turn Your Client’s Industry Authority into Online Authority

In today’s digital age, most people turn to the Internet before making purchasing and hiring decisions. If they want to find the best plumber, the best hairdresser, the best pho restaurant, etc., they just jump on their smartphones and look it up. Or if they have a question about anything, Google is usually their go-to…

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March 6, 2019

Daily News: New LSA Board Chair & Vice-Chair, Yelp’s Verified Trade Licenses, Poor Data Quality

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Yelp’s Richard Now LSA Board Chairperson, Microsoft’s Nojaim Elected Vice-Chair (March 6, 2019) LSA Insider: “Last week LSA held its Annual General Meeting at the LSA19 conference. The organization re-elected board members and announced…

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March 6, 2019

Yelp’s Richard Now LSA Board Chairperson, Microsoft’s Nojaim Elected Vice-Chair

Last week LSA held its Annual General Meeting at the LSA19 conference. The organization re-elected board members and announced new officers. Yelp Senior Vice President of Business & Corporate Development Chad Richard was elevated to LSA Board Chair; Kelly Thomas Nojaim of Microsoft became Vice-Chair and Sharon Sweeney of the Fairway Group was elected Secretary….

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March 6, 2019

Yelp’s Verified Trade Licenses Help Businesses Gain Consumer’s Trust

Part of the advantage of having the Internet in the palm of our hands is the convenience of looking up businesses quickly and easily. Within seconds of research, we can discover a business’s location, hours of operation and personal reviews and photos from other consumers. Yelp, the popular ratings and review platform for restaurants and…

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March 6, 2019

Millennial Business Owners Advertise More, in More Channels

One of the most interesting sessions at LSA19 was the discussion by Sandy Lohr, CEO of Matchcraft, about how Millennial business owners are different and the need to change selling tactics to reach them. A new survey of US small businesses from Clutch/The Manifest partly echoes that in suggesting they’re more ad-friendly than earlier generations of business owners. Millennial-owned/managed businesses (95%) were…

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March 5, 2019

Daily News: ‘Offers’ on GMB Profiles, Mobile Voice Usage Trends, Pinterest’s Personalized Storefronts

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Update Boosts Visibility of ‘Offers’ on GMB Profiles (March 5, 2019) LSA Insider: “Online deals and discounts can have a pretty significant impact on consumer purchasing behaviors. For instance, almost two-thirds of consumers admitted…

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March 5, 2019

Update Boosts Visibility of ‘Offers’ on GMB Profiles

Online deals and discounts can have a pretty significant impact on consumer purchasing behaviors. For instance, almost two-thirds of consumers admitted that a promotion or coupon often closes a deal for them if they are undecided on making a purchase. In an attempt to help businesses entice these ambivalent consumers, a recent layout design update…

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March 4, 2019

Daily News: Google’s SEO Strategy, Online Reviews & Client Conversion Rates, Takeaways from LSA19

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Has an SEO Strategy Too – Here It Is (March 4, 2019) LSA Insider: “Even Google and its various websites are subject to the same search algorithm the rest of our websites are….

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