Archive

May 23, 2019

A Year After GDPR, User Location Sharing Is Much More Selective

This Saturday marks the one-year anniversary of the implementation of Europe’s GDPR data privacy regulations. From an enforcement standpoint, with the exception of a single major fine against Google and a potentially significant new Irish investigation, it has mostly been a non-event. In fact, the overwhelming majority of consumers (according to one survey) have done little to exercise their privacy…

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May 22, 2019

Daily News: Location Intelligence, Content Discovery Channels on Mobile, Social Advertising Channels

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 4 Ways Location Intelligence Can Rescue Declining Auto Sales (May 22, 2019) LSA Insider: “Recent reports show that US auto sales suffered a significant decline in 2018, and it’s possible this slowdown will continue…

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May 22, 2019

4 Ways Location Intelligence Can Rescue Declining Auto Sales

Recent reports show that US auto sales suffered a significant decline in 2018, and it’s possible this slowdown will continue throughout 2019. To combat this trend, car brands are juggling traditional marketing tactics and troves of consumer data in an effort to position themselves at the perfect spot in the funnel during the buyer’s journey….

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May 21, 2019

Daily News: SMB-SaaS Sessions at LOCALOGY ENGAGE, Realities of Local Search, Anticipatory Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 7 Can’t Miss SMB-SaaS Sessions at LOCALOGY ENGAGE on June 3-4 (May 21, 2019) LSA Insider: “In addition to a full day of SMB conversations on June 3, on June 4 Localogy: Engage will…

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May 21, 2019

7 Can’t Miss SMB-SaaS Sessions at LOCALOGY ENGAGE on June 3-4

In addition to a full day of SMB conversations on June 3, on June 4 LOCALOGY ENGAGE will showcase leading SaaS companies addressing a host of market challenges: CAC and SMB acquisition, onboarding, product feedback, customer engagement and retention. All the sessions will be strong — I know because I’m doing the speaker prep. But here are some I’m…

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May 20, 2019

Google, Facebook Start to Make Direct Play for Co-op Funds

Money or reimbursements available through brand co-op programs may be worth up to $70 billion annually in the US. Perhaps half of that money goes unused for various reasons. Both Google and Facebook have become increasingly interested in accessing these funds on behalf of advertisers on their platforms. Now they’re taking their first formal steps in that…

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May 20, 2019

Daily News: SMB-Customer Communications, Voice Search Usage, AI Adoption & Implementation

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Increasingly Confused World of SMB-Customer Communications (May 18, 2019) LSA Insider: “A recent survey from SaaS company Broadly, conducted by Harris, found that 60% of SMBs “say customer loyalty is their most valuable…

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May 18, 2019

The Increasingly Confused World of SMB-Customer Communications

We need a pipe on our property replaced; the job may be worth up to $3,000. My wife has repeatedly emailed and called a plumbing company we previously used and liked, but they haven’t responded after more than a week. So much for customer experience — and customer loyalty. A recent survey from SaaS company…

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May 17, 2019

Daily News: Customer Acquisition Costs, Privacy Laws & Email, Facebook Algorithm Change

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SMB Sales, Segmentation & Customer Acquisition Cost: A Better Way (May 17, 2019) LSA Insider: “One of the key KPIs in the SMB-SaaS world is customer acquisition costs (CAC). Companies and investors are obsessed…

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May 17, 2019

SMB Sales, Segmentation & Customer Acquisition Costs: A Better Way

One of the key KPIs in the SMB-SaaS world is customer acquisition costs (CAC). Companies and investors are obsessed with this metric as well as others: churn, ARR and LTV. Behind CAC are questions about sales and marketing efficiency — and SMB segmentation in turn. At Localogy: Engage there will be a number of sessions that discuss…

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