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February 15, 2019

Daily News: LSA19: The Essential Sessions, ‘Amazon Moments’ Tool, Brand & Consumer Connections

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LSA19: The Essential Sessions — Depending on Who You Are (February 15, 2019) LSA Insider: “LSA19 is unlike most other digital marketing and technology conferences — because of its variety and mix of attendees….

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February 15, 2019

LSA19: The Essential Sessions — Depending on Who You Are

LSA19 is unlike most other digital marketing and technology conferences — because of its variety and mix of attendees. It’s focused on the local market but equally devoted to SMB and enterprise issues. It offers a wealth of tactical content for practitioners but also has business strategy content for executives and sales best practices. Indeed,…

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February 15, 2019

Weekly News: Enhancements to Google Ads, Mobile & Online Coupons, The Cost of Location Data

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Enhancements to Google Ads May Help Agencies Serving Low-Budget Advertisers (February 14, 2019) LSA Insider: “The bulk of Google’s latest announcements and feature updates to the Google Ads…

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February 15, 2019

What the Super Bowl and Marie Kondo Can Teach Marketers in 2019

Super Bowl 2019 was a bust for a number of reasons—some of which are in marketers’ control and others of which aren’t. It’s nobody’s fault that there were more punts than touchdowns or that the halftime show didn’t inspire viewers, but the ads and the marketing campaigns around them showed a lack of creativity—many were…

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February 14, 2019

Daily News: Digital Ad Revenues, Yelp Economic Average, Enhancements to Google Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Digital Ad Revenues on Track to Pass $100 Billion (2018) (February 14, 2019) LSA Insider: “The IAB announced that US digital ad revenues hit $26.2 billion in Q3, 2018. Spending growth was roughly 21%…

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February 14, 2019

Digital Ad Revenues on Track to Pass $100 Billion (2018)

The IAB announced that US digital ad revenues hit $26.2 billion in Q3, 2018. Spending growth was roughly 21% compared with the same quarter in 2017. Overall, digital advertising brought in $75.8 billion during the first three quarters of 2018. This suggests the full-year ad spending for 2018 will be close to $105 billion, which compares with $88 billion…

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February 14, 2019

Can Yelp Data Predict a Recession?

While the jobs market remains hot — small businesses continue to see hiring challenges — there are multiple indications that the economy faces future headwinds. One of them comes from a potentially unlikely source: Yelp. The company recently announced a new index, called the Yelp Economic Average (YEA). It’s based on consumer-demand data and the openings and closings of SMB…

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February 14, 2019

Enhancements to Google Ads May Help Agencies Serving Low-Budget Advertisers

The bulk of Google’s latest announcements and feature updates to the Google Ads platform are largely related to YouTube and therefore larger budget advertisers with access to professional videos and commercials. Some of these updates include improved measurement of sales lift from YouTube campaigns, new bidding options for video campaigns, and new ad options on…

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February 13, 2019

Daily News: Location Tracking on Mobile, Cross-Device Management, Voice Assistant Usage

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey Asks How Much Is Your (Location) Data Worth? (February 13, 2019) LSA Insider: “A recent survey from Blis of roughly 2,000 US adults asked a range of questions about privacy, use of location…

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February 13, 2019

Survey Asks How Much Is Your (Location) Data Worth?

A recent survey from Blis of roughly 2,000 US adults asked a range of questions about privacy, use of location data and the monetary value of personal information. Sixty-three percent (63%) of respondents said that they were more aware today than last year of how their personal data was being used by digital marketers. And roughly…

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