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May 16, 2019

GoDaddy’s GoCentral Platform Allows SMBs to Create, Claim Yelp Listings

GoDaddy, the world’s largest website domain name registrar, has made it easier for small businesses to create, claim and manage their online Yelp listings, as well as monitor their reviews, by announcing an integration with the review site through its GoCentral platform. The partnership comes at a time where nearly 9 out of 10 consumers…

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May 15, 2019

Daily News: The State of Social Media Marketing, Google Marketing Live, Moz Local Updates

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How to Clean Up Your Marketing Strategy for Spring (May 15, 2019) LSA Insider: “Like many, you might be tempted to start spring cleaning this weekend. Taking a fresh look at overstuffed closets and…

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May 15, 2019

How to Clean Up Your Marketing Strategy for Spring

Like many, you might be tempted to start spring cleaning this weekend. Taking a fresh look at overstuffed closets and jam-packed drawers is a great way to prep for summer, but also to survey what you actually need. I can’t list the number of times I thought that I had lost a favorite shirt or…

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May 14, 2019

Daily News: Facebook’s New Ad Resources, GDPR & AI-Powered Marketing, Localized Social Marketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Releases New Ad Resources for Auto Dealerships (May 14, 2019) LSA Insider: “Yesterday, Facebook announced the release of two new resources for car dealerships, both designed to help dealers reach their audiences through…

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May 14, 2019

Facebook Releases New Ad Resources for Auto Dealerships

Yesterday, Facebook announced the release of two new resources for car dealerships, both designed to help dealers reach their audiences through targeted ad campaigns. This news comes nearly a week after the company announced it was adding several new ad tools for the 90M small businesses that have an active presence on the platform, including…

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May 13, 2019

Daily News: Ad-Selling Companies, Consumer Decision Journey, Mailchimp’s Marketing Platform

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google, Facebook, Amazon Are the New NBC, ABC and CBS (May 12, 2019) LSA Insider: “Last week the IAB released its full year 2018 US digital ad revenue report. The headline was: digital advertising…

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May 12, 2019

Google, Facebook, Amazon Are the New NBC, ABC and CBS

Last week the IAB released its full year 2018 US digital ad revenue report. The headline was: digital advertising crosses $100 billion threshold — $107.5 billion to be precise. The bulk of that revenue (75%) is concentrated in the “top 10 leading ad-selling companies.” The IAB doesn’t name them but it’s basically Google, Facebook and Amazon,…

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May 10, 2019

Daily News: Local SEO & Calls, Google’s Local Campaigns, Increase Amazon Ad Spend

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: Local SEO & Calls — Advanced Strategies to Attract and Convert Customers (May 10, 2019) LSA Insider: “During a recent LSA webinar, Mark Aspillera from BrightEdge and Dave McAnally from DialogTech discussed the…

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May 10, 2019

Weekly News: 30 Millions SMBs, The Subscription Model, Successful SMB SaaS Products

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary 30 Million SMBs: How Many Are Your Potential Customers? (May 6, 2019) LSA Insider: “This week is national small business week. In honor of that, here are a…

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May 10, 2019

Replay: Local SEO & Calls — Advanced Strategies to Attract and Convert Customers

During a recent LSA webinar, Mark Aspillera from BrightEdge and Dave McAnally from DialogTech discussed the importance of local SEO, as well as online and offline SEO strategies for marketers that will help increase conversions. To begin, Mark explained the five components that need to be taken into consideration when optimizing websites, which include: Site…

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