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Opt-Out Partnership between Industry and Environmental Group Proves Successful

Last September, we worked with Conservation Minnesota—and our members including Dex One, SuperMedia, and Yellowbook—to develop and launch a site that helps Minnesota residents manage their print directory deliveries and access local recycling information.

I’m happy to report that this delivery season, www.donttrashthephonebook.org is proving to be a real success. In yesterday’s Minneapolis Star Tribune, Paul Austin, director of Conservation Minnesota, wrote about how he successfully opted out of print delivery after enrolling in the site.

Paul’s story is representative of the experiences of thousands of people across the country who are taking advantage of our industry’s various consumer choice offerings. When given the opportunity to work, our opt-out solutions—whether on the national or local levels—can and do succeed.

Read Paul’s piece in the Minneapolis Star Tribune here.

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