OnTarget: Simpli.fi’s Frost Prioleau on the Differences between Local and Personalized Programmatic
April 11, 2018 | Contributed by: Greg Sterling
Eighty percent of display advertising will be bought programmatically in 2018, according to eMarketer. Simpli.fi is a company that brings programmatic to the local market for enterprises and small businesses alike. The company manages low-budget display campaigns and says it sees performance.
In the latest On Target podcast we spoke to Simpli.fi CEO Frost Prioleau. Among a range of topics, he explains the difference between “local programmatic” and “personalized programmatic.” He also discusses impact of offline attribution on business models, as well as the future of location and privacy.
Prioleau argues that people have been predicting the end of programmatic for years and it’s only gained momentum. Listen to the full podcast for these and other interesting insights and opinions.