On Target Podcast: Mark Sullivan, Director Demand Generation, CallRail
April 20, 2017 | Contributed by: Joe Morsello
Voice search, virtual assistants and chat bots have likely overtaken your newsfeed as of late. Many marketers and analysts are discussing the potential for these technologies to dramatically disrupt consumer behavior and therefore the marketing and advertising space.
While voice interfaces and the potential for advertising on these platforms are still in the “early days” there are millions of consumers that are using these devices. As the technology evolves the use cases will similarly transform when new features and capabilities open the door to unique user experiences.
The question today becomes, is all the hype overblown? Or are these technologies brining us into a new era of the hands-free consumer? In this episode of On Target, LSA’s Greg Sterling and CallRail’s Mark Sullivan explore these questions and more.