On Target Podcast: David Shim, Founder & CEO, Placed

Location data is increasingly valuable to brands and marketers for a growing number of use cases. Some people, however, still think of geofencing when they think about location.

Location data can be used to understand audiences and the customer journey, for ad targeting, competitive intelligence, media planning and attribution. And now it’s changing business models, with the introduction of “cost per visit” and “guaranteed visits.”

Our latest On Target podcast features David Shim, CEO and founder of Placed. Placed uses several apps and a location panel to capture location persistently from a massive panel of opt-in consumers.

In the interview, Shim speaks with LSA’s Greg Sterling about how location data is changing the market and he explains how Placed is helping make location data more accessible and actionable.

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