NFIB to New York Legislature: Yellow Pages Vital To Small Businesses
June 7, 2012 | Contributed by: Amy Healy
This week, the New York chapter of the National Federation of Independent Business – a leading small business advocacy organization – asked the New York State’s Assembly and Senate Environmental Conservation Committees to defeat a bill that would regulate the delivery of Yellow Pages to state residents.
In a communication sent to elected officials, the NFIB said that, “Yellow Pages have been and continue to be of vital importance to small business owners,” and that the legislation “ignores the simple fact that millions of consumers utilize print directories and implements onerous distribution requirements and penalties that will hinder any effort for distribution by publishers.” Read the full communication here.
As we’ve discussed here on the blog, the Yellow Pages industry has been working directly with state and local municipalities across the country to build greater awareness of the continued value of print Yellow Pages, promote recycling and environment programs, and raise visibility for the industry’s national opt-out website at www.YellowPagesOptOut.com.
Our experience is that when elected officials and interest groups learn more about the vital role we play connecting local businesses and residents in their community – as well as the comprehensive approach we’ve taken to sustainability and consumer choice – they support our work and often want to partner with us to address concerns about Yellow Pages delivery. In California alone, several city leaders have expressed support for our industry’s approach.
We will continue reaching out to New York State lawmakers about how we can achieve our mutual objectives together in ways that ensure the continued viability of small businesses through Yellow Pages advertising.