NFIB Small Business Optimism Survey Sees Slight Bump in January Data


Earlier this week, the National Federation for Independent Business released the results of its monthly Small Business Optimism Index. While overall optimism remained low – likely due in part to the uncertainty of fiscal cliff talks still unresolved at the time of the survey – there were two bright spots of growth for small business owners: sales and earnings.

Small business sales have shown improvement. Business owners reported higher nominal sales over the past three months, with an increase of 5 points. Additionally, the net percent of the 648 small-business owners surveyed expecting higher real sales volumes rose 3 points.

Also gaining 3 points were small business owners’ reports of earnings growth. While the growth is welcome news, overall small business earnings still remain dim.

Take a closer look at the NFIB’s full report to look at ways you might adjust your sales strategy in the coming months to better reflect the overall mood in the small business community.

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