New Podcast: “SEO is Never Going Away,” with Gavan Thorpe (Video)
August 29, 2019 | Contributed by: Charles Laughlin
The podcast covered a lot of ground in a 20-plus minute interview. Some highlights below (with timestamps that take you directly to that place in the episode).
Life After Zero Clicks
Gavan insists it is far from a death knell for the industry.
“Every other year someone says that SEO is dead,” Gavan said. “SEO is just as relevant as ever. Now, with Google going more toward a walled garden, SEO is becoming more competitive than ever.”
Does SEO Really Work at Very Low Budgets?
His answer was direct. If you want to rank in a competitive category in a large market, $50 isn’t nearly enough money. What small budgets can do is help an SMB optimize its presence for SEO.
“If you are talking about ranking only, the answer can be no, depending on the market or category,” Gavan said. “But if you are talking about making a business’s presence holistically more valuable, then we can offer value at any budget.”
What are Your Channel Partners of the Future?
Gavan said Boostability is moving down this path as well.
“Anyone who is a small business aggregator is someone who can sell online marketing to an SMB,” Gavan said.
Are Robot Content Creators in Boostability’s Future?
He did say that AI and machine learning are playing a growing role in analytics for Boostability.
You can listen to the full podcast here: